Will you ‘B’ Mine? – Oysho Lingerie

By ALISON CONNOLLY

For those of us in the lingerie industry (me being a former lingerie boutique owner), it is our job to represent a multitude of brands.  There are the labels we sell, the labels we blog about, and the labels that sponsor us.  Most important, however, are the brands we actually wear in our daily life.  We all have a particular bra and panty style that we grab from the drawer more frequently than others!  For me, there are several brands that fit that category (like Marlies Dekkers, Stella McCartney and Hanky Panky), and most recently it is Oysho.  This Spanish company covers all the bases of a well-rounded lingerie brand; bras, panties, loungewear, swimwear and activewear (there’s even footwear and accessories!). Personally I am a fan of their lingerie because it is equally fashion-focused and wearable.  I appreciate a bra that makes a statement from front to back, has a touch of lace here and there, and that’s also incredibly easy to wear under most clothing.  Oh, and did I mention reasonably priced?  There’s a balance of simplicity and alluring detail in their designs, both classic and on-trend. The only catch to all of this goodness is that the bra size range is incredibly limited…as in only B cup, for 32-36 bands (and some C cups). That’s pretty crazy for a brand with such a worldwide presence to have such a limited selection.  However, I happen to wear a 32B, so I’m in bra heaven!  Luckily,  Oysho is not limited to just bras, and has a very solid selection of loungewear, activewear and swim at very reasonable prices. Here are just a few pieces I have been enjoying and/or lusting after lately!