The Feminine Ideal ~ Madame Aime
By ALISON CONNOLLY
Madame Aime is a luxury lingerie brand that beautifully captures a subtle, refined elegance in each of its designs. The label, founded in 2014, playfully takes on the persona of “Madame Aime” who lives in a world where she creates her own version of the feminine ideal. The ideal being someone who wants fashion and beauty to be a constant in her innerwear and outerwear, someone who enjoys getting dolled up but doesn’t take herself too seriously, and someone who loves incorporating luxury into her wardrobe. The goal of the brand is to create a collection that blurs the boundaries of boudoir and bedroom, allowing its designs to transition freely from lingerie to ready-to-wear.
The team behind Madame Aime is proudly based in France, where their collections are entirely created and produced by skilled artisans. They believe the proximity of the design team to the factory better enable them to meet the specific needs of their clientele. As for their designs, you will notice that graphical lines smartly structure many of the pieces, which creates a tailored, clean look. The overall result is a collection that is both modern and classically French, and discreetly sophisticated.