aimée Lingerie

December 27, 2016

By ALISON CONNOLLY

I have a not-so-secret secret when it comes to discovering amazing new lingerie brands. I often look to the specialized “boutique” lingerie trade events to see new designers they are promoting, and one particular event I can always rely on is The Lingerie Edit (TLE). If you aren’t familiar with TLE, they are a UK-based trade event that aligns themselves with independent, premium labels from the lingerie and swimwear sector. That’s where my discovery of aimée occurred, and my lingerie-hunting radar pulsed wildly!

aimée is a luxury lingerie and loungewear company that will be launching in 2017. It is already making waves within the industry, with its designer Aimee McWilliams recently winning The Lingerie & Swimwear Edit Award sponsored by APM for its debut collection. McWilliams did not start her fashion career with ambitions to design lingerie, but learned through her luxury ready-to-wear design experience that intimate apparel paired nicely with her design aesthetic. She partnered with Simon Paul Benton to create a collection that appeals to a wide range of women, particularly a woman of confidence and style. That being said, we are excited to see how retailers and consumers respond to this chic new label!

For anyone interested in attending the upcoming Lingerie Edit exhibit, you’re in luck! The show takes place at the swanky Savoy Hotel in London January 12-13, 2017.

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This Gallery is a visual harbor of interesting details from inside the world of lingerie as well as beyond its boundaries. From Indie Designers to Established Brands, we feature garments that are usually cutting edge and/or timeless in their design of intimate apparel.

CONTRIBUTORS INCLUDE:

Estelle Puleston

ESTELLE PULESTON has been blogging about lingerie since 2012 as the founder of Esty Lingerie, and is also a full-time freelance writer and social media expert for the intimate apparel and swimwear industry. Through her blog, she has collaborated with numerous high-profile brands such as Agent Provocateur, Myla and Figleaves, while her copywriting has featured on the websites and social feeds of everything from one-person businesses just starting out, to internationally known and loved brands. Her particular passions within the realm of lingerie include sustainability, independent designers, and anything luxurious and lacy! See her website at: http://estylingerie.com/.

ASI EFROS, Contributor on several of Lingerie Briefs' segments including Materials Briefs.

Asi Efros is an intimate apparel expert, trend forecaster, and writer. Within her 30-year career, she conceptualized, designed, developed, and brought to market collections for Ann Klein, Anna Sui, Betsey Johnson, Kensie, Laundry by Shelli Segal, and Psycho Bunny. Her expertise lies in activewear, loungewear, sleepwear, lingerie, and hosiery.

Asi is a founder and creative director of the made in NYC sustainable high-end lingerie brand: Ann Vogue.

Based in New York, LINDA DYETT is a long-time writer and editor. Her articles have appeared in the New York Times, Washington Post, Monocle, L’Officiel, New York magazine (and its Strategist website), Afar, and many other publications and websites. She served as an editor at Lear’s, Self, and Glamour, and is currently overseeing the nycitywoman.com website. As for the areas she’s covered over the years, they’ve included books, architecture, industrial and product design, medicine, wine, travel, and shopping. But her major interest is in skin—and everything that touches it. That includes clothing (not least lingerie, about which she’s passionate), beauty and dermatology products, and jewelry. And she’s also done publicity writing for a wide range of businesses, large and small. She’s reachable at ldyett@gmail.com

ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.

ELLEN LEWIS, Publisher/Editor Lingerie Briefs