Fleur of England Resortwear Launches
Fleur of England Swimwear
I flew back to Cabo Saturday night and I am going through a bit of an out of body experience. This is the first time that the transition doesn’t feel like the great escape. I am a bit jet lagged- daylight savings time hasn’t started here yet- and am pretty much in the same frame of mind I left in NY; creatively blocked. For anyone who is a writer, this is not a happy place. Yet, I need to find my mojo, because after 9 years, this blog has become a regularly published entity with a life of its own. Having nurtured 3 children already, I believe that continuity satisfies expectations.
With so many great product ideas recently culled from market research, how do I handle writers block? I do what I have done my entire career, I go to the visual harbor that has always calmed my frustrations. As a retailer, I would re-merchandise the floor, moving color and shapes to generate a new story. For my blog, I go to my archives, find an enticing portfolio of images with an important message to tell and position them to communicate a brand new product perspective. Thank goodness for Photoshop!
Today, I finally get to use these images of Fleur of Englands brand new Resort line to assuage my anxiety. I have wanted to reveal Fleur Turner’s swimsuit debut since I first saw it previewed in 2016, but, Fleur didn’t want me to. It is a perfect segue from her spectacular lingerie collection, perfectly draped shapes that are exquisitely cut to accentuate a woman’s body without exploiting it. These shots were taken in what Fleur calls her happy place. For me, they have helped return me to mine.