Bedhead PJ’s Channel Frida Kahlo

May 26, 2017

When you visit Cabo San Lucas as a tourist your involvement is quite different than that of a “gringo”. As an expat, one becomes somewhat inured to the very things that were once the highlights of vacationing here: reams of bougainvilla blooming everywhere, giant cacti punctuating endless desert terrain, tiny newts scurrying down the walls of the house, an avalanche of color drenching the landscape, the ocean and even the absolutely perfect climate. The lust for that margarita, the maharachi players, and crazy beach activities dims. Living here, one begins to blend into and appreciate why certain icons hold so much sway in this environment. One such symbol is Frida Kahlo, whose assent in the art world has added enormous gravitas to Mexican culture. Kahlo’s anguish and passion emerge from her canvases in a fiery torrent of color and form and are celebrated by feminists worldwide for their portrayal of the female experience and her devotion to the indigenous people of Mexico. Her image is reflected on eatery walls, painted on furniture, embossed on trinkets, printed on t-shirts, glazed on ceramics –I could go on. Her global influence has blurred borders, at least in the creative hemisphere and today, her international reach is not debatable.

Seeing Frida Kahlo’s portrait embedded among blooming cactus on Bedhead’s Frida pajamas only serves to prove this point. A longtime fan of Kahlo’s work, founder Renee Clair Bertrand was inspired to design the Frida print; particularly this season, after unprecedented rain in California created “desert magic”. In Renee’s homage to Kahlo, she has recognized this celebrated feminine force in Mexican culture. Delivering at retail in June, this collection,made in the USA, is a cool and comfortable taste of the warm Mexican way of life. Pictured here are the cotton knit PJ’s fitting XS-XL, already a brand wholesale bestseller. Not widely recognized in her lifetime, Frida Kahlo would have been pleased to know this.