Happy Birthday Hanky Panky

Hanky Panky 40th birthday celebration on Lingerie Briefs

For the 40 + years since I began my career, I have lived by the credo that communication is the key to success and that relationships matter. In business this philosophy is, in my opinion, the formula for longevity. Last week I attended the 4oth birthday celebration for Hanky Panky at the West Edge on the Highline in NYC. The party was given by partners Gale Epstein and Lida Orzeck who, 40 years ago decided to take a leap having already begun alternative careers, and found their iconic lingerie company. Defying text book thoughts on driving a profitable intimate business, they have honored their liaison with their long time domestic suppliers and continue to manufacture exclusively in the USA.  Based on their foundation of quality,their highly respected Code of Color, and their respect for their customer, retailers and consumers have found no difficulty continuing their allegiance to the brand. The evening was a reflection of their entire aesthetic, upscale hors d’oeuvres, upbeat music, a fun photo booth, open bar, gorgeous roses, confetti everywhere and signature sketches by Dallas Shaw, designer of this Hanky Panky exclusive anniversary print.  It was a wonderful evening with colleagues. I am honored to call them my friends.

Dallas Shaw exclusive print for Hanky Panky on Lingerie Briefs

“Coming Together is a Beginning; Keeping together is Progress;
Working Together is Success.” ~Henry Ford



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.