Hardcore Romance ~ Loveday London

September 25, 2017

By ALISON CONNOLLY

If you’re looking for the ultimate boudoir experience, then Loveday London is the brand for you! This London-based luxury label has everything you need to create a beautifully appointed experience in the bedroom; from a vast collection of cheeky intimates, to blindfolds, pillows and candles. The images featured here are a peek at the upcoming Spring/Summer 2018 collection, which includes the exquisite combination of lace, leather and silk the brand has become known for. The latest collection is inspired by the world of mermaids and sirens, and is apparent in details like Naia fishtail gown, the Arista collection designed using lace inspired by a treasure cove of pirates’ gold, and the dusky rose silk Cleodora group inspired by a mermaid’s clamshell. How fun is that?! Each of these pieces is at once erotic and playful, and the ingredients for the “hardcore romance” that the brand uses as its motto.You will certainly want to dive into this world of fantasy and decadence once these pieces arrive in stores!

The current season (AW17) Loveday London collection is online and available for purchase, and definitely worth taking a look at. The image below is one of our favorite looks (the Huntera bra), which was inspired by grace and tenderness of the Butterfly.

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This Gallery is a visual harbor of interesting details from inside the world of lingerie as well as beyond its boundaries. From Indie Designers to Established Brands, we feature garments that are usually cutting edge and/or timeless in their design of intimate apparel.

CONTRIBUTORS INCLUDE:

Estelle Puleston

ESTELLE PULESTON has been blogging about lingerie since 2012 as the founder of Esty Lingerie, and is also a full-time freelance writer and social media expert for the intimate apparel and swimwear industry. Through her blog, she has collaborated with numerous high-profile brands such as Agent Provocateur, Myla and Figleaves, while her copywriting has featured on the websites and social feeds of everything from one-person businesses just starting out, to internationally known and loved brands. Her particular passions within the realm of lingerie include sustainability, independent designers, and anything luxurious and lacy! See her website at: http://estylingerie.com/.

ASI EFROS, Contributor on several of Lingerie Briefs' segments including Materials Briefs.

Asi Efros is an intimate apparel expert, trend forecaster, and writer. Within her 30-year career, she conceptualized, designed, developed, and brought to market collections for Ann Klein, Anna Sui, Betsey Johnson, Kensie, Laundry by Shelli Segal, and Psycho Bunny. Her expertise lies in activewear, loungewear, sleepwear, lingerie, and hosiery.

Asi is a founder and creative director of the made in NYC sustainable high-end lingerie brand: Ann Vogue.

Based in New York, LINDA DYETT is a long-time writer and editor. Her articles have appeared in the New York Times, Washington Post, Monocle, L’Officiel, New York magazine (and its Strategist website), Afar, and many other publications and websites. She served as an editor at Lear’s, Self, and Glamour, and is currently overseeing the nycitywoman.com website. As for the areas she’s covered over the years, they’ve included books, architecture, industrial and product design, medicine, wine, travel, and shopping. But her major interest is in skin—and everything that touches it. That includes clothing (not least lingerie, about which she’s passionate), beauty and dermatology products, and jewelry. And she’s also done publicity writing for a wide range of businesses, large and small. She’s reachable at ldyett@gmail.com

ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.

ELLEN LEWIS, Publisher/Editor Lingerie Briefs