Natori Bras Lighten Up

June 27, 2018

By ELLEN LEWIS

We are acutely aware that in this moment, established codes have been relinquished for a new disorder. This state extends into every cultural niche, including lingerie. Intimates layered or overtly exposed hold court with apparel designed purposely with traditional lingerie fabrics. Sizing expands. The integration of lingerie into the everyday wardrobe has infused the Intimate Apparel industry with new found growth potential. Searching for release from the conventional dictates of fashion and beauty, women are pursuing a more natural lifestyle creating a sea change in ‘acceptable’ mores.

What makes the Natori product arc so compelling is that as they systematically build collections based on known successes, they continue to evolve with the current trends. You would have to be living under a rock if you are a lingerie aficionado and have are not aware of the iconic Natori feather bra. Still going strong, it has remained at the top of every sale’s analysis for 6 years. Based on this success, less than 2 years ago, Natori integrated the Feathers design DNA into the Flora demi contour bra providing a more modified plunge with an extended fit (30-36, B-G). The success of this best-selling style has now influenced the development of the NEW Flora unlined, molded and seamless stretch lace bra launching shortly. This underwire demi bra is built to contain but not overwhelm, enabling fit for sizes 30-36, B-G. Strategically placed light as air lace design coupled with an airy mesh back preserves the soft and feminine appeal that women are seeking today. The phrase “lighten up” takes on new meaning.