Tried and True ~ Anita Active

By ELLEN LEWIS

I flew to Mexico Wednesday to my home in Cabo San Lucas. Due to a lapse in thinking, I had to leave my house at stupid o’clock (3 AM) to get to the airport on time. I never sleep on planes so this entry will be a bit briefer because I really need to unpack and set up the house after 3 months of no occupancy. Speaking of packing, when I go to Cabo, my bra wardrobe shifts strategically from my NY selection. My suitcase is an homage to sports bras.  I am just more active in Mexico, horseback riding daily and yoga several times a week. This is not news to my longer term readers. I have my favorites across several brands; just check my multiple salvos in earlier blogs.

There has never been a time that Anita’s Sports wireless bras have not been integral to my active lifestyle. Actually, my new best friend is the Air Control bra with delta pads and maximum wire free support from 30 – 42, A –H. Available in a plethora of colors; fun, funky or basic, Anita’s wireless sports bras are a dominant market force. But I have to admit that my all-time favorite in Anita’s stellar assortment is the Maximum Support Momentum Underwire (5519) This style functions at high impact, but also is a universal every day, go anywhere, wear anything, comfortable, breathable, completely supportive bra for sizes 30-40, B-H cups. Considering it is one of the longest standing and best-selling piece in the Anita stable, I wish the color choices could be expanded.  There are some of us who do feel more secure in an underwire when working out. Maybe I am just a fan, but I believe this tried and true style deserves recognition. I see a  potential sales spike for this momentum icon, particularly if it finds its way into the color wheel. After all, color drives the athletic market these days.

“If You Believe a Product or Service Can Fulfill a True Need, It’s Your Moral Obligation to Sell It” ~Eleanor Roosevelt