The Language of Lingerie ~ Gracija-Rim

February 25, 2019

By ALISON CONNOLLY

I’m not sure what the odds are that I discovered two Latvian lingerie designers in a row to feature here on the Gallery, but here we are! This week I am pleased to present the work of Gracija-Rim, a seductive brand of lingerie that was actually established in 1994. I was initially amazed that I had never heard of this beautiful intimate apparel brand that has been in existence for 20+ years, but seeing that it mainly caters to sales in Eastern Europe and across Russia, I can understand why. Another small obstacle in learning more about the brand is that their website is completely in Russian. Thanks to a bit of Google Translate, I learned that the founders of Gracija-Rim (Vladimir and Rimma) met when working in a Soviet era textile factory, and their shared love of fabrics and sewing led to the creation of their lingerie company (the company is now run by their adult children).

Language differences aside, the images from a few of their recent collections really spoke to me. I was drawn to not only the designs, but the details in how their lookbooks were styled. A combination of lace, silk, chiffon, tulle and a variety of forms, textures and styles make their collections a delight to look through. I pulled some of my favorites from their recent works, but encourage you to visit their website for more.

Enjoy the images below and see if Gracija-Rim speaks to you!

2017 COLLECTION

Leave a Reply Cancel Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This Gallery is a visual harbor of interesting details from inside the world of lingerie as well as beyond its boundaries. From Indie Designers to Established Brands, we feature garments that are usually cutting edge and/or timeless in their design of intimate apparel.

CONTRIBUTORS INCLUDE:

Estelle Puleston

ESTELLE PULESTON has been blogging about lingerie since 2012 as the founder of Esty Lingerie, and is also a full-time freelance writer and social media expert for the intimate apparel and swimwear industry. Through her blog, she has collaborated with numerous high-profile brands such as Agent Provocateur, Myla and Figleaves, while her copywriting has featured on the websites and social feeds of everything from one-person businesses just starting out, to internationally known and loved brands. Her particular passions within the realm of lingerie include sustainability, independent designers, and anything luxurious and lacy! See her website at: http://estylingerie.com/.

ASI EFROS, Contributor on several of Lingerie Briefs' segments including Materials Briefs.

Asi Efros is an intimate apparel expert, trend forecaster, and writer. Within her 30-year career, she conceptualized, designed, developed, and brought to market collections for Ann Klein, Anna Sui, Betsey Johnson, Kensie, Laundry by Shelli Segal, and Psycho Bunny. Her expertise lies in activewear, loungewear, sleepwear, lingerie, and hosiery.

Asi is a founder and creative director of the made in NYC sustainable high-end lingerie brand: Ann Vogue.

Based in New York, LINDA DYETT is a long-time writer and editor. Her articles have appeared in the New York Times, Washington Post, Monocle, L’Officiel, New York magazine (and its Strategist website), Afar, and many other publications and websites. She served as an editor at Lear’s, Self, and Glamour, and is currently overseeing the nycitywoman.com website. As for the areas she’s covered over the years, they’ve included books, architecture, industrial and product design, medicine, wine, travel, and shopping. But her major interest is in skin—and everything that touches it. That includes clothing (not least lingerie, about which she’s passionate), beauty and dermatology products, and jewelry. And she’s also done publicity writing for a wide range of businesses, large and small. She’s reachable at ldyett@gmail.com

ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.

ELLEN LEWIS, Publisher/Editor Lingerie Briefs