Curve NY ~ Swimwear Impressions (Part Two)

August 19, 2019

By ELLEN LEWIS

Skin

In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only in women’s wardrobes but also in the talent that creates it. Considered a predominantly seasonal business, its lifespan has expanded in recent years, occupying floor space year round in some retail stores. I, for one, am floored by the number of swim and beachwear stores as compared to lingerie shops in warm weather climates. Beach design has always been a source of lingerie inspiration.

Maison Lejaby

There were some definite statements, parallel messages to those revealed in the Lingerie selections: the intention of yellow, spicy shades touched by brights, of course black and pale pastels as a counterbalance. Animal prints, vivid tropical florals and cover ups easily worn beyond the beach. More size options reaching large cup sizes and offering a woman choices she never had before create opportunity for bra fit stores.

Empreinte