Curve NY ~ My Impressions (Part One)

By ELLEN LEWIS

Only Hearts Animal Print as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsOnly Hearts

Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly lounge. Simplicity dominates design.

Technology is a game changer affecting every aspect of Intimate Apparel Development: fabrics, trims, cups, wires, and construction like this example of Le Mystere…

 

Sustainability, Inclusivity, and Transparency are the current call to arms.

 

I still believe in personal interaction, working with resources to build partnerships, touching the merchandise for authenticity. With all the current conversation about the growing importance of personal participation (just look at the millennial and rising Gen Z mantra) I think being there still trumps all. The show does not attract as many indie brands as it could, but those that do present are reinforcing continuity to established retailers. It depends, as always on the brand’s vision. Social media is certainly a welcome respite for new labels and has far reaching relevance. But social media is evolving as the quest for genuine substance grows stronger. There is still nothing like hands-on experience.

Lifestyle accessories including hangers, slippers, hats, socks, hair ties, fragrances, skin care and CBD oil integrate into the Intimate industry.

Teen needs begin to be addressed with brands like Royce & Fillandises Lingerie.  Swim offers expand.

Here are a few of my micro observations beyond the macro trends: yellow and orange dominate the color palette. Think Spicy counterbalanced with cosmetics. Greens follow. Blue and pink stay put (after all it is Lingerie). Brown is on the horizon. Lightweight fabrics, sheer laces, graphic lace patterns, florals, large and small, and animals everywhere, as well as tie dye are key. Men’s emerges, Bridal is big (despite what I’ve heard to the contrary). The Sports and Maternity offers grow in importance as the quest to recognize  woman’s sense of well being in all phases of her life gains momentum. Less we forget, beautifully crafted lingerie remains critical to the category, often providing an exquisite element to a ready to wear fashion statement. And speaking of fashion statements, the bralette continues its fusion into women’s wardrobes.

I culled the following images from over 600 photographs. As with any candid situation, especially with an amateur, perfect imagery was not always the result. I could not use every shot. Stay tuned for Swim next week.

COLOR & LIGHT

Clo Intimo as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsClo Intimo

Lejaby as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsMaison Lejaby

Clo Intimo as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsClo Intimo

Mey as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsMey

Louisa Bracq as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsLouisa Bracq

Panache as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsPanache

Antigel as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsAntigel

Sainted Sisters as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsSainted Sisters

Simone Perele as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsSimone Perele

Elila as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsElila

Janira as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsJanira

Empreinte as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsEmpreinte

Simone Perele as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsSimone Perele

Chantelle as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsChantelle

Skarlett Blue as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsSkarlett Blue

Wacoal as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsWacoal

Pour Moi

Wacoal as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsWacoal

Montelle as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsMontelle Intimates

Elomi as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsElomi

Fitfully Yours as seen at Curve NY on Lingerie BriefsFitfully Yours

Ambra as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsAmbra

Lise Charmel as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsLise Charmel

Dita Von Teese as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsDita Von Teese

Implicite & Simone Perele as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsImplicite & Simone Perele

Implicite & Simone Perele as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsAubade

Maison Close as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsMaison Close

Hanky Panky as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsHanky Panky

Le Mystere as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsLe Mystere

Milakrasna as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsMilakrasna

Commando as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsCommando

DSTM as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsDSTM

ANIMAL VIBES

Antigel as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsAntigel

Gossard as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsGossard

Dita Von Teese as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsDita Von Teese

Christine Lingerie as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsChristine Lingerie

Hanky Panky as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsHanky Panky

Commando as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsCommando

Anita Sport as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsAnita Sport

TYE DYELove + Grace as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsLove + Grace

P.J.Salvage as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsP.J.Salvage

Wrap Up as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsWrap Up

Only Hearts as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsOnly Hearts

LIFESTYLE LOUNGELaurence Tavernier as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsLaurence Tavernier

Eberjey as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsEberjey

On Gossamer as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsOn Gossamer

Fillandises as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsFillandises

Myla as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsMyla

Undress Code as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsUndress Code

PJ Salvage as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsP.J.Salvage

Love + Grace as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsLove + Grace

Ugg as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsUgg

V.O.SHE as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsV.O.SHE

Skin as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsSkin

Skin as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsSkin

Samantha Chang as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsSamantha Chang

Natori & Ellipse as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsNatori & Ellipse

BRIDAL

Fleur't as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsFleur’t

Fleur't as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsFleur’t

Christine Lingerie as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsChristine Lingerie

Ellipse Lingerie as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsEllipse

Rya Lingerie as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsRya

Mari M as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsMari M

Josie Natori as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsJosie Natori

Le Petit Trou as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsLe Petit Trou

Myla as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsMyla

MATERNITY

Project Me by Hot Milk as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsProject Me by Hot Milk

Project Me by Hot Milk as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsProject Me by Hot Milk

Cake as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsCake

Simone Perele as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsSimone Perele

Bravado as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsBravado

Cake as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsCake

SPORT

Chantelle as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsChantelle

Empreinte as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsEmpreinte

Empreinte as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsEmpreinte

Simone Perele as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsSimone Perele

Royce as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsRoyce

SHAPING  AND SMOOTHING ELEMENTS

Evelyn & Bobbie as featured at Curve NY shown on Lingerie BriefsEvelyn & Bobbie

Janira as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsJanira

Chantelle as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsChantelle

Va Bien as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsVa Bien

Commando as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsCommando

Parfait as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsParfait

ACCESSORIES

Room Shop Vintage as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsRoom Shop Vintage

PJ Salvage as seen on Lingerie BriefsP.J.Salvage

Prim Botanicals as featured on Lingerie BiefsPrim Botanicals

Olliwer Hangers as featured on Lingerie BriefsOlliiwer

3 Discussion to this post

  1. Linda says:

    Nice to see what labels are offering for Spring 2020

  2. frances stanzione says:

    Thank you for a wonderful visual overview!

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