The Lingerie Selection ~ Indie Delights

By ELLEN LEWIS

Every season, caddy corner to the Curve show, is The Lingerie Selection: A boutique trade show hosted by its founders, Maggie Gillette and Melissa Franchi. Entering its 5th year as an alternative venue for  indie brands, it has been anchored since its inception by Maggie’s and Melissa’s collections, The Giving Bride and Nevaeh.  Also on board this August, were Loulette, Hesper Fox, Edge of Beyond, Violet & Wren, Evgenia and Nubian Skin. The event was sponsored by Skarlett Blue.

The Giving Bride as featured on Lingerie BriefsThe Giving Bride

What makes this enclave so sweet is not just the champagne and cake pops centered in a very intimate venue, but also the fact that the buyers who attend are genuinely interested in taking the time to see these collections and learn from their creators about the passion that drives them. In tune with the current propensity of many small brands to sell organically, this show could be compared to a wholesale pop up store. In fact, The Lingerie Selection Studio hosts brand driven mini events throughout the year.

Nevaeh as featured on Lingerie BriefsNevaeh

These are entrepreneurs whose products are often sewn locally (NY, London, etc) sometimes bespoke or by hand and all of whom have taken root in their particular channel. Of course, I attended. As a merchant, I find the show inspiring, a discovery process seeding the artistry inherent in lingerie design.

Edge of Beyond

Evgenia

Evgenia

Evgenia

Loulette

Loulette

Loulette

Loulette

Nevaeh as featured on Lingerie BriefsNevaeh

Nevaeh as featured on Lingerie BriefsNevaeh

The Giving Bride as featured on Lingerie BriefsThe Giving Bride

The Giving Bride as featured on Lingerie BriefsThe Giving Bride

The Giving Bride as featured on Lingerie BriefsThe Giving Bride

Hesper Fox as featured on Lingerie BriefsHesper Fox

Hesper Fox as featured on Lingerie BriefsHesper Fox

Violet & Wren as featured on Lingerie BriefsViolet & Wren

Nubian Skin as featured on Lingerie BriefsNubian Skin

Nubian Skin as featured on Lingerie BriefsHesper Fox

 

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