Katherine Hamilton’s Best Selling Abbie Range ~ SS20 Final Sneak Preview

January 3, 2020

The final sneak preview of the SS20 collection from Katherine Hamilton, the British luxury lingerie brand in sizes from 26-38, D-HH, features the brand’s global bestseller- Abbie – in stunning new colours.

Designed with the lace enthusiast in mind, Abbie features a full 3-piece lace cup with seductive eyelash trim combined with Katherine Hamilton’s trademark patented narrower underwires for optimal comfort and enhanced forward projectionAbbie’s combination of comfort and support combined with a simply stunning aesthetic is a must have bra – which had to mean new colours for the new season!

Katherine Hamilton’s SS20 fashion collection takes the offer to a new level of luxury: the range of styles and fits available has expanded considerably and when combined with the lashings of luxury silk , leavers lace and subtle gold hardware that are the signature features of the collection, these new styles have proven to be a winner with lingerie buyers.At the same time though founder Katy, recognises the importance of continuing to offer firm favourites like Abbie in continuity colours while also adding fresh colour pops and additional accessories:Abbie has been reinvented for SS20 in 2 new shades: rich ruby and gorgeous grape. Both have proven to be a hit with buyers and have been launched early to capture the Christmas and Valentine’s market. The growing range of matching items now also includes a choice of stunning seamless knickers, balancing practicality with full on glamour and all day comfort.Abbie also continues to be offered in the perennially popular shades of Vintage rose (the prettier alternative to beige) and black (the timeless, must have colour) and with gorgeous knock-out nightwear to match.The Katherine Hamilton brand has seen phenomenal growth globally in the last year and with SS20 in stores now, what better time to try it if you haven’t done yet. Find out what all the fuss is about – you won’t be disappointed !

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Luxury lingerie with a fit-focus in large cup & small band sizes 26 – 38, D – HH

Katherine Hamilton is a British luxury lingerie brand that specialises in larger cups and smaller bands in 54 sizes from 26-38, D-HH which combine luxury materials from silks to French lace with superior technical fit and comfort.

Katherine Hamilton’s designs create the illusion of effortless beauty with delicate fine fabrics, whilst hidden beneath are years of expert technical research and development that has created the brand’s trademark shape of forward projection and lift with a rounded silhouette.

As a fit-focused designer, Katherine Hamilton understands the need for a firm bra band for sufficient support, particularly for those with a fuller bust, and is unique in offering 26 bands as standard to ensure that those with a smaller frame can obtain proper support.

KATHERINE PAYNE

Katherine Payne, the creative force behind the brand, was inspired by her own experience of having a larger cup and smaller back band and wanting a design that not only looked beautiful and elegant but also offered a great shape and felt so comfortable that it could be worn all day, every day. Described as ‘fitting like a glove’ her bras have been developed with real women in mind, to ensure they are contoured perfectly for and offer complete underwire comfort.

After struggling to find a well -fitting bra, Katherine researched design and discovered that most fuller-bust brands use underwires adapted from smaller sizes, and simply make them wider and deeper. However, this isn’t always optimal for breasts – quite simply, breasts don’t get wider, they actually get fuller (otherwise they would grow around our sides and under our armpits!) and Katherine realised that these wider wires were causing her underarm discomfort and creating an unflattering shape by moving her breasts to the sides. She developed a unique narrow underwire, based on the shape of real women, which replicates how breasts actually grow and creates forward projection, lift and underarm comfort.

Katherine’s love of timeless vintage design is evident in her use of delicate French floral lace and traditional cuts whilst her philosophy that lingerie is to empower, guides the brand’s aesthetics and imagery, evoking elegance, sophistication and confidence.

Continuity styles are available immediately and SS20 from October 2019. Any stockists interested in trying this revolutionary brand that is going from strength to strength should contact Helen Masters of Pudding Lingerie, Katherine Hamilton’s representative on helen.masters@puddinglingerie.com or 0778992197.