Andrea Iyamah ~ Making a Statement

June 15, 2020

By ALISON CONNOLLY

Photographer – @willyverse, Cinematographer- @gerald.lenon, Styling – @somkele_i, Hair & Make-up – @christinejair, Photo assist – @maridadii, Styling assist – @queenetteolu, Set Assist – @aidansaskia, Model – @isamessiah

If you feel like the past few weeks have not been that of Black cultural education and discovery, then you’re missing out. Focusing solely on the more recent events of the Black Lives Matter movement (specific to late May/June 2020), many of the social media accounts I follow have flooded their feed with resources and links to talented Black educators, leaders, creatives, designers and so forth. I have been thrilled to discover new (to me) design talent that I wouldn’t have otherwise seen. It is in my nature to want to share what inspires me so that I may inspire others, which brings us to the topic of today’s Gallery post: Clothing & swimwear brand Andrea Iyamah.

Andrea Iyamah is a Canadian-based swimwear and ready-to-wear brand from Nigerian designer Dumebi Iyamah. Strongly influenced by her African heritage, Iyameh gained popularity with her statement-making, bold colored swimsuits that range from ruffly one-pieces to belted high-waist two-piece styles. Fortunately for those of us who aren’t necessarily spending our days poolside, the brand also offers a selection of loungy resortwear styles and will soon offer a limited edition collection of hats, jewelry and bags (which the brand initially created for their photo shoots, but received such fanfare that they will soon offer these pieces to consumers).

Andrea Iyamah “is a clothing line strongly inspired by colour, ethnic cultures, nature and design elements that stay true to creating authentic clothing and resort wear with hints of a retro yet contemporary edge in design.” Swimwear is at the heart of each season, but the brand also has a full bridal line that is exquisite in its own right and offers a glimpse into the range of Iyamah’s style.

Hopefully as you look through these images you will be inspired to share the work of Andrea Iyamah too! It’s pretty hard to resist

Photographer – @willyverse, Cinematographer- @gerald.lenon, Styling – @somkele_i, Hair & Make-up – @christinejair, Photo assist – @maridadii, Styling assist – @queenetteolu, Set Assist – @aidansaskia, Model – @isamessiah

Must-see styles from previous seasons:

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This Gallery is a visual harbor of interesting details from inside the world of lingerie as well as beyond its boundaries. From Indie Designers to Established Brands, we feature garments that are usually cutting edge and/or timeless in their design of intimate apparel.

CONTRIBUTORS INCLUDE:

Estelle Puleston

ESTELLE PULESTON has been blogging about lingerie since 2012 as the founder of Esty Lingerie, and is also a full-time freelance writer and social media expert for the intimate apparel and swimwear industry. Through her blog, she has collaborated with numerous high-profile brands such as Agent Provocateur, Myla and Figleaves, while her copywriting has featured on the websites and social feeds of everything from one-person businesses just starting out, to internationally known and loved brands. Her particular passions within the realm of lingerie include sustainability, independent designers, and anything luxurious and lacy! See her website at: http://estylingerie.com/.

ASI EFROS, Contributor on several of Lingerie Briefs' segments including Materials Briefs.

Asi Efros is an intimate apparel expert, trend forecaster, and writer. Within her 30-year career, she conceptualized, designed, developed, and brought to market collections for Ann Klein, Anna Sui, Betsey Johnson, Kensie, Laundry by Shelli Segal, and Psycho Bunny. Her expertise lies in activewear, loungewear, sleepwear, lingerie, and hosiery.

Asi is a founder and creative director of the made in NYC sustainable high-end lingerie brand: Ann Vogue.

Based in New York, LINDA DYETT is a long-time writer and editor. Her articles have appeared in the New York Times, Washington Post, Monocle, L’Officiel, New York magazine (and its Strategist website), Afar, and many other publications and websites. She served as an editor at Lear’s, Self, and Glamour, and is currently overseeing the nycitywoman.com website. As for the areas she’s covered over the years, they’ve included books, architecture, industrial and product design, medicine, wine, travel, and shopping. But her major interest is in skin—and everything that touches it. That includes clothing (not least lingerie, about which she’s passionate), beauty and dermatology products, and jewelry. And she’s also done publicity writing for a wide range of businesses, large and small. She’s reachable at ldyett@gmail.com

ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.

ELLEN LEWIS, Publisher/Editor Lingerie Briefs