Tried, True & New ~ Gossard Glossies Roar

By ELLEN LEWIS

It’s been a while since I highlighted the Gossard Glossies phenomenon. In fact, it was 2013 when I first mentioned it in this column. The Glossies bra was a fashion pioneer long before sheer, light bras were a ‘thing’. Multiple iterations prove its longevity. It has segued from a fashion basic to a multi-faceted collectible in a bevy of colors including a new translucent animal print.

Carefully engineered to fit 30-38, A-G cups (British sizes), A-I (USA sizes) it is a perfect bra for the times, a weightless yet supportive wardrobe essential. Sexy and comfortable this style is lingerie charisma. No wonder Glossies is a global best-seller for this 120-year-old British brand and now an anchor for Gossard’s USA business. When inventories are tight, this kind of success deserves another shout out.

“Getting an audience is hard. Sustaining an audience is hard.
It demands a consistency of thought, of purpose, and of action
over a long period of time.” Bruce Springsteen