Maison Lejaby 3-Part Bra ~ Now Available in Ten Collections

By ELLEN LEWIS

One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased the breath of fashion choices under their brand umbrella for large breasted women, a major asset once they find their preferred fit. Maison Lejaby now provides a spectrum of beautifully curated bras focused specifically on women ranging from B-H cups. For me, a G cup, this is music to my ears. I purchased my first Maison Lejaby 3-part bra over 10 years ago and hung on to it forever, wishing for more. Looks like the wait is over!

Flora 30-40, C-G cups in aloe, russet, jonquille and lily

Daphne 30-40, C-G cups in milk and lagoon

Jazz 30-42, C-H cups in black

Shade 30=40, C-H cups in divine Opaline

Gaby 30-42, C-H cups in black, smoky pink and white

Adage 30-40, C-H cups, in white and nocturne

NuFit 30-40, C-G cups in black and powder skin

Silhouette 30-40, B-G cups in black and powder skin

La Petite Lejaby 30-40, C-F cups in nectarine, black, milky pink and deep sea blue