Royce Lingerie Debuts First High Impact Wireless Sports Bra to British K Cup

By ELLEN LEWIS

I just returned from my home in Cabo San Lucas where I horseback ride practically every day. It’s not easy doing high impact sports as a larger breasted woman. I am a G cup and luckily, in the past several years, I have had options. But I remember when this wasn’t reality and I struggled to participate in certain activities. That’s why I can relate to the problem for K cup girls (English sizing). By the way, that’s an O cup in the USA!

Fortunately, Royce Lingerie, the British owned family business dedicated 100% to wirefree bras, just filled this niche with the launch of their new high impact Aerocool Sports Bra available 32-40, G-K. Besides the state-of-the-art Royce wireless construction elements, the machine washable, quick drying ultra-light, moisture wicking fabric is an enormous plus. Sweat is a big enemy to large breasted women, so the fact that this material moves the sweat away from the skin leaving the body cooler is a welcomed attribute. Personally, when I am cantering on the back of a 1000-pound animal in the desert, comfort is non-negotiable. I need to be completely focused on my horse, not my body.

I’ve always believed that concentration on one’s expertise is a catalyst for success. Royce Lingerie has been exclusively dedicated to wirefree bra development for 30 years. Extensive research and development have earned them a stellar reputation in this category covering multiple facets of a woman’s life. From teens, maternity, nursing, surgery, plus sizes and everyday bras, Royce can accommodate AAA -L cup sizes. No wonder their business increased during the Covid Comfort revolution by 75%. Aerocool represents one of 8 new collections launched in 2020. The sales results are proving my point.

“Design is a Constant Challenge to Balance Comfort with Luxe,
the Practical with the Desirable”
Donna Karan