Celebrating Comfort, Color and Charisma, Hanky Panky Launches The Daily Lace Collection
By ELLEN LEWIS
To this day, no panty has reached iconic status equal to Hanky Panky’s legendary Signature Lace Thong. Dubbed The World’s Most Comfortable Thong®, this icon holds holy grail status in women’s wardrobes worldwide. It’s renowned lace fabric, 40 years old and still going strong is the backbone of the brand’s bestselling collections.
As the intimate apparel industry enters a new global order, Hanky Panky answers the famed question “What becomes a legend most?”. The response: sustaining success and embracing change. The challenge: maintaining the assets that created notoriety without compromising style, technique, or quality. Now, with the launch of Daily Lace, Hanky Panky has risen to the quest by adding a brand-new lace design to their distinguished repertoire of everyday underwear.
Created with an openwork mixed floral design Daily Lace reflects the emboldened attitude of the 1970s’. This collection is a celebration of comfort, color and charisma. Incredibly soft and extremely malleable, this lace is a fresh new perspective for both historic Hanky Panky shapes and 5 new silhouettes launching this season: a high cut thong, cheeky brief, strappy cami, lined scoopneck bralette and a convertible padded bralette. Respecting sizes ranging from petite to plus they are available in up to 9 colors.
Daily Lace, a contemporary complement to the seminal Signature Lace Collection is proof positive of Hanky Panky’s ability to honor tradition, confront transition and nourish the future of underwear.