Market Musings #1- My perspective on the trade shows: Curve NY

By ELLEN LEWIS

Le Petit Trou

Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There was an air of anticipation as buyers welcomed each other back into the fray.

Cosabella

The prevalence of pink, all shades, all tones, all hues. Think Barbie, balloons, and bliss. Blue, green, yellow, orange follow suit. Bold color is juxtaposed with the palest pastels, all infused with light. White.

Aubade

Embroidery is everywhere adding texture and dimension to designs. And, this market, the power of prints is an explosive message. Florals dominate, particularly oversized tropials. Prints are also kitschy, fun, and expressive. Stripes still matter. Sexy, sheer, light as air underpinnings, and haute couture details.

Mari M

Of course, comfort continues as usual: casual, understated, and supportive from loungewear to technically innovative underwear. Smooth, soft, sleek lifestyle styles dominate the landscape, ready to wear inside and out.

PJ Salvage

Socks carve a niche in lingerie stores. The men’s category from basic to bold ramps up its presence. And lest we forget, it is swimwear season. All in all, the message is clear, we are looking forward to a fresh future, replete with promise. Here are some highlights.

Mari M

Chantelle

Diane von Furstenberg

Freya

Aubade Swin

Kilo Brava

Aubade

Simone Perele

The Great Eros

Wacoal

Le Petit Trou

Fantasie

Cosabella

Freya Swim

Huit Swim

Kilo Brava

Wacoal

Mey

Lise Charmel

Lise Charmel

Kilo Brava

Cosabella

Mey

PJ Salvage

Va Bien

Mey

Carol Coelho

Aubade

Aubade

Elomi

Gossard

Rya Collection

Maison Lejaby

Atelier Amour

Hérve by Céline Marie

Montelle

Carol Coelho

Dita von Teese

Undress Code

Thistle and Spire

Falke

Falke

Evelyn & Bobbie

Aubade

Anita Since 1886

Parfait

Parfait

Commando

Dita von Teese

Mari M

Rya Collection

Eva Bitzer

Eva Bitzer

Montelle

Fit Fully Yours

Natori

Chantelle

The Rya Collection

Skarlett Blue

The Rya Collection

Simone Perele

The Rya Collection

Kilo Brava

Atelier Amour

Elomi

Simone Perele

Wolf & Whistle

Simone Perele

Undress Code Swim

Aspen Dreams

Rosa Faia

Huit

Huit

b.tempt’d

Rosa Faia

Fit Fully Yours

Wolf & Whistle

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