Curve NY: 100+ Images Tell the Story

February 23, 2023

By ELLEN LEWIS

Dita von Teese

Curve New York took place at the Javits Center this February in a venue flooded with light and elevated above the conventional trade show jamboree. Many of the stories I noted reinforced the Paris themes: glitter and glow, bodysuits, intricate embroideries, graphic laces, and seduction. A carousel of dynamic prints in vivid colors merge with a palette of deep pink, purple and blue soaked hues, bright greens, yellow and red were offset by muted pastels. Spicy tones emerge.

Nette Rose

Curve presents a unique insight into the American lifestyle: casual, comfort driven, practical and celebratory. Brands like Commando that blur boundaries by integrating inner and outerwear are market masters.

Commando

The plethora of Cozy Loungewear brands was front and center. Pajamas and every sort of cover up reigned.

Arlotta

Diane von Furstenberg

Me Moi

Aspen Dream

Latte Love

Bridal options were bountiful.

Christine Silk

Entos

Carol Coehlo

The importance of ‘hero’ styles to the bottom line was prevalent. Adding to established collections or renewed with seasonal fashion colors these tried-and-true essentials from A cups and beyond were the anchor of many bra brands.

Leonisa

Chantelle

Evelyn and Bobbie

Montelle

Fit Fully Yours

Eveden brands: Elomi, Fantasie, Freya and Goddess brought a merchandising runway to their booth along with their renowned fit studio. But it is their year long offer of swimwear that helps sets them apart.

Fantasie Swim

The Lingerie Briefs Salon, now in its 3^rd iteration, featured 14 designers piloting creative entrepreneurial brands. A focal point of the show, it reinforces the independent attitudes of up-and-coming collections. Once again, over 100 visitors to the Salon proved that discovery is still key to merchandising viability.

Lingerie Briefs Salon