Natori’s Feathers Bra: 15 Years & Still Going Strong

By ELLEN LEWIS

“What becomes a legend most.” A testimonial! That’s why we decided to hold court in honor of Natori’s iconic Feathers bra. Born in 2009, it has spawned a multifaceted collection of intimates and sleepwear styles and has remained on the top of the sale’s pyramid for multiple years. The initial design separated this bra from the field. This demi plunge silhouette is combined with a molded mesh and signature Italian lace. Constructed with lightweight demi contour cups it creates a natural lift. Always available in 8 basic colors plus seasonal fashion choices, the Feathers bra fits sizes 30-38, A-H cups.

The Feathers bestselling status has initiated a successful expansion of the Feathers concept.  Besides the original style and its full figure sisters, the Feathers plunge provided the blueprint for a maternity as well as a strapless bra. 4 lace panty shapes complement the collection. Natori has taken its epochal stature one step further, extending its popularity into two sleepwear assortments: Essentials and Element, both available XS-XL. Using soft, drapey fabrics such as Lenzing™ Ecovero™ viscose the brand pays homage to its legacy of comfort and class. Fifteen years and still going strong, Feathers has entered Lingerie Folklore.

See More Natori Collections in Their Spotlight on Lingerie Briefs