AnaOno Intimates Enters the Spotlight

It is with great pleasure that we welcome AnaOno Intimates into our Spotlight Partnership.  A pioneer in women’s breast health they are a force in the Mastectomy lingerie business and beyond.

In 2014, Dana Donofree, a young breast cancer survivor, set out on a mission to revolutionize the intimate apparel industry. Her journey led to the birth of AnaOno Intimates, a brand dedicated to providing beautiful, comfortable lingerie for those who have undergone mastectomy, lumpectomy, or breast reconstruction surgery. As AnaOno celebrates its 10th anniversary, it’s not just a celebration of a brand; it’s a celebration of a decade of progress, empowerment, and inclusivity in the breast cancer community.

Over the past ten years, AnaOno has been at the forefront of driving change in the intimate apparel industry. Traditionally, lingerie has been marketed towards a narrow standard of beauty, often neglecting the diverse needs of breast cancer survivors. AnaOno challenged this norm by designing bras and lingerie that prioritize comfort, support, and style for all shapes and sizes.

One of the most significant contributions AnaOno has made is in promoting inclusivity. The brand recognizes that every patient’s journey with breast cancer is unique, and their products reflect this understanding. From pocketed bras for breast forms to soft, wire-free options for those with sensitive skin, AnaOno has created a range of solutions to meet the diverse needs of its customers. We call it, Chest-Inclusive, meaning, Two Boobs, One Boob, No Boobs, or New Boobs, all deserve equal support.

Moreover, AnaOno has played a crucial role in raising awareness about the importance of self-care and body positivity for breast cancer survivors. By providing lingerie that makes women feel confident and beautiful, the brand has helped many individuals embrace their bodies post-surgery, with or without breasts.

However, AnaOno’s impact extends beyond the realm of fashion. The brand has been a vocal advocate for breast cancer awareness and research, partnering with organizations to support patients and survivors worldwide. Additionally, AnaOno has actively contributed to the conversation surrounding the evolving health and medical needs of breast cancer patients. Through collaborations with medical professionals and patient advocacy groups, the brand has worked to ensure that survivors have access to the resources and support they need to thrive.

As we reflect on the past decade, it’s clear that AnaOno Intimates has been a driving force for positive change in the breast cancer community. By prioritizing inclusion, empowerment, and advocacy, the brand has not only transformed the intimate apparel industry but has also touched the lives of countless individuals around the world. As we look towards the future, one thing is certain: AnaOno will continue to lead the way in championing the needs and voices of breast cancer survivors everywhere.

See More AnaOno Collections in Their Spotlight on Lingerie Briefs