Natori Previews the Fall 2024 Edit Collections
Some months ago, I was having drinks with Josie Natori when she challenged me to find a new way of defining lingerie or more specifically, its alias, Intimate Apparel. I haven’t landed on a perfect moniker yet, but I can say, without hesitation, that the Natori Fall 2024 Edit Collections completely captures the narrative behind the term. Arriving soon, here is a preview.
Comfortable, Casual, Chic best describes these three groups, Ashley, Luna and Eden. Crafted with the elegant hand that defines the Natori brand, time honored tailoring details and superior fabric quality underscore every style. These garments are a symphony of artful intimate design.
ASHLEY
A Natori icon: Ashley is a harmony of soft, silky washable fabrics in muted neutrals. XS-XL
LUNA
Harking back to the Natori “Marshmallow” fabric sensation from the early 2000’s. Luna is a cozy harbor of mellow layers aptly referred to as sweater knits. XS-XL
EDEN
Inside or out, Eden continues Natori’s journey with Wear Everywhere shapes that are effortless and ageless. Brushed knits drape sensuously across the body. XS-XL
Contact Beth: beth.komosinski@natori.com
See More Natori Collections in Their Spotlight on Lingerie Briefs
