Wacoal America Celebrates 40 Years of ‘Making Practical Pretty’

By ELLEN LEWIS

It’s said that you can judge a person’s character by how they treat others. That is why it is a special honor for me to highlight Wacoal America’s 4oth anniversary. This company has partnered with Lingerie Briefs since its inception, ever supportive of our mission. A quality institution, Wacoal America is a brand that consistently demonstrates integrity, intention, performance and charity.

On a personal note, I discovered the Wacoal America products when they first debuted at Bloomingdales in 1985. For a larger breasted woman, they were (and still are) a godsend, supportive and comfortable. Wacoal America bras range in sizes 28-46 bands and A-K cups

The consistency of the Wacoal bras can be clarified by the longevity of their styles, 7 of which are between 7 and 24 years old.  Constantly doing R&D, they are technically astute, creating innovative, functional and pretty products.

And, lest one forgets, this company has raised over $9 million for charities, donated more than 5000 lbs. of materials to non-profits and schools and given 8700 samples to relief agencies. Giving is in their DNA.

This season, in honor of their 40-year success story, Wacoal-America debuted the Midnight Soiree Collection. This Limited Edition is an excellent example of their craftsmanship as it celebrates an exquisite embroidery and luxe details. The underwire bra (32-40, C-G), panties and chemise (S-XL) are designed in a sensual caviar color as well as champagne, a perfect bridal gift. Check out this customer’s reaction:

Stunning Style (32D)

Beautiful, absolutely gorgeous bra fits true to size. The delicate lace with such a flattering open neckline add to the beauty of this style. Similar in fit to “After Dark Balconette”. Perfect style under blouses and dresses.

In tandem with this elevated design group, Wacoal America has also launched a new essential, the Confidence Boost underwire bra. What makes this bra so appealing is the single ply lightweight fabric with the power of 3 layers. Enabling lift up to 1 inch without side slings or lining, it provides great support, comfort and coverage for women 32-42, C-H cups. The delicate surface design adds pretty to practical to this style that has already garnered stellar reviews:

My New Favorite Style! (38D)

I have bought all my bras from Wacoal for the last couple of decades. Now a senior woman who looks for comfort, lift, and support in bras. This new bra hits my trinity must-have list: very comfortable, very supportive, and in my opinion lifts higher than one inch – more like two inches. This design may nudge aside Wacoal’s Halo model as my favorite bra.

I am an under the radar person, a speak softly and carry a big stick individual, always mining new ideas. That’s why I feel so in sync with Wacoal America as a company and a brand. Kudos to their ongoing success!

See More Wacoal America Collections in Their Spotlight on Lingerie Briefs