The Evolution Concept Trade Show: A Unique Lingerie Exposé
By ELLEN LEWIS
The Evolution Concept Trade Show, a unique exposé of lingerie merchandise, opens in NYC on August 2-August 4. Founded by Samantha Chang, Evolution welcomes 31 labels, 5 of which we feature here: Rosa Ribelle, Uwilla Warrior, Fogal, Yellamaris and Karma on the Rocks. Launched in 2020 during the pandemic, Evolution has evolved from a digital alternative to a live showcase of independent entrepreneurs. An intimate trade show platform replete with luxury products, cozy amenities and comfortable conversations, it remains committed to a premiere buying experience. Visit them in NYC at Home Studios, located at 873 Broadway, between 17th and 18th Street. Or, see them in San Francisco 8/17-8/18 at the Hotel Kabuki.
Rosa Ribelle (also at top) was created from a love of vintage allure and a deep appreciation of lingerie. The pieces are designed for the modern woman who looks for versatile, long lasting items that elevate their wardrobe. They draw inspiration from vintage designs and choose fabrics that are luxurious but practical. These small collections are designed in New York and ethically crafted in Mexico. It’s all about everyday glamor.
Uwila Warrior was founded in Boston in 2017, Uwila Warrior is an intimates brand that puts problem solving first. Visible panty lines? Never. Pinching seams? Don’t know them. They believe underwear should be beautiful, comfortable, and invisible under clothing. Through thoughtful design details, high-quality materials, and inclusive sizing (XXS-3X), this female-founded brand makes underwear, bras, and loungewear that upgrade your first layer experience every day.
Fogal based in Paris and founded in Zurich, Switzerland in 2021 is driven by a spirit of innovation and a fierce desire to develop Swiss quality products. The brand became a global player in the leg-wear industry, distinguishing itself by creating collections with innovative style and a myriad of color. With new ownership and an eye to the future, FOGAL remains true to its core values of Swiss craftsmanship with line extensions in athletic wear and swimwear in cutting edge fabrics.
Yellamaris, founded in 1992, has made a name for itself in the upmarket nightwear and loungewear categories. The special signature of the brand, which is still designed by the founder, is understated design and sophisticated cuts with precious details. Made from outstanding luxury materials: pure cotton, fine linen, merino wool and high-quality micromodal, the collections are fresh, clean and classy. Yellamaris is run by the owner family and is one of the last German companies with its own production facilities.
Karma on the Rocks (also below) was founded in 2021 by Mona and Dania, two lifelong friends raised between the Far East, the Mediterranean, and Europe.The brand blends heritage with a modern, playful spirit. The collections embody a vital, creative energy through luxurious loungewear & resort wear from the finest cotton and silk. Designed in London and delicately made in India, they celebrate bold prints, fluid cuts, and meticulous details—an elegant yet playful ode to Japanese culture and art. The Summer 2026 collection channels fluidity and freshness: an impactful color palette, floral and geometric patterns, and a sun-drenched spirit inspired by the French Riviera. Karma… “On The Rocks”. It shakes up conventions and celebrates the art of living lightly.
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