A New Fusion of Fashion and Design: Paris Show Highlights
By MARIACRISTINA RIGHI
Amé Klunty at Curve Paris at Who’s Next
At September’s Parisian fashion and design shows Curve/Who’s Next and Maison&Objet held alongside Paris Design Week, a striking synergy between fashion and interior design emerged. These events, showcasing the Spring-Summer 2026 collections, revealed a shared language rooted in the Art Nouveau style.
Caravane Paris Interior Design for Paris Design Week
Minis at Curve Paris at Who’s Next
Art Nouveau, with its flowing, organic curves and nature-inspired motifs, was seen across the board from textile ateliers and fashion collections at Maison&Objet to the designs at Curve/Who’s Next. The movement, which originated in the late 19th and early 20th centuries, is being reinterpreted today through exotic floral and fauna prints featured on loungewear and beachwear. Swimsuits, robes, kimonos, and caftans echo this aesthetic, designed to transition effortlessly from home to beach, and from casual lunch to elegant evening events.
Powel Craft at Maison&Objet
Nest Factory at Maison&Objet
The Rise of the 24-Hour Wardrobe
Traditional clothing categories are dissolving. Loungewear, underwear, and swimwear are no longer confined to specific occasions. This evolution has led to the emergence of the “24-hour wardrobe” clothing designed for versatility and round-the-clock wear.
Les Belles Vagabondes at Maison&Objet
In her presentation The New Narrative of Bodywear: Re-invent. Re-think. Re-communicate, at Interfilière Paris, Jos Berry of trend bureau Concepts Paris explains:
“The consumer has changed. She is sporty, conscious, and adaptive looking for time-relevant clothing that moves with her. We are entering a new era of well-being, technology, and multi-wear durability. ‘Less is luxe’: minimalist, compact, smart layering. Garments are now agile, sustainable, and driven by material purpose over decoration. Think SPF protection, anti-bacterial fabrics, collagen-infused finishes where beauty meets wellness in ways women appreciate.”
NOT JUST PAJAMA at Maison&Objet
Berry emphasizes that innovation in bodywear is being shaped by women’s needs fusing comfort with elegance, and technology with desire:
“Tech gives lingerie power; decoration gives it soul. The future lies in selling them together. The big challenge is integrating this new concept into the traditional lingerie world. The 24-hour wardrobe is the new standard.”
Les Ours at Maison&Objet
Les Ours at Maison&Objet
The Three Iconic Pieces of the 24-Hour Wardrobe
- Pajamas
Once confined to the bedroom, pajamas have moved into daily life. Now crafted from elegant fabrics like linen or silk, and available in prints, embroidery, or solid colors, they’re suitable even for formal settings.
Les Belles Vagabondes @ Maison&Objet
Linenme @ Maison&Objet
- Robe or Dressing Gown
Whether in the form of a kimono or caftan, robes have replaced the traditional dust coat in urban fashion. As beachwear, they elevate simple outfits adding flair to a black slip dress or transforming a swimsuit into an evening look for a beach or pool party.
Limerick at Curve Paris at Who’s Next
Navika at Maison&Objet
- The Bra
According to Berry, bra technology is undergoing a revolution. The influence of movements like “No-Bra” and the rise of festivals, wellness retreats, and lifestyle events have turned the bra into a visible, statement accessory:
“The bra is no longer just functional it’s a jewel, something to be shown off. Bodywear is now part of real-life expression.”
Livy for Le Bon Marché
La Langochat at Maison&Objet
Minis at Curve Paris at Who’s Next
Delion Paris at Curve Paris at Who’s Next
District by Margherita Mazzei at Curve Paris at Who’s Next
District by Margherita Mazzei at Curve Paris at Who’s Next
