Evolution Concept Show: A Decade of Curated Discovery in New York
By ELLEN LEWIS
Bretelle
Some of the most successful ideas are born when the industry needs them most. Evolution Concept Show emerged in 2020 as a digital solution designed to keep intimate apparel brands connected with retailers during an uncertain time. What began as a virtual marketplace has since evolved into one of New York Intimate Apparel Market Week’s most distinctive destinations.
Fogal
Today, Evolution offers far more than a trade event. Its digital platform continues to foster global engagement throughout the year, while the New York show has become a showcase for luxury lingerie, swimwear, sleepwear, and lifestyle collections that celebrate originality, craftsmanship, and entrepreneurial vision. Every brand is carefully selected, creating an environment where quality always outweighs quantity.
Ginia
For retailers, Evolution is a place to uncover fresh talent and products that haven’t yet saturated the marketplace. Independent designers from around the world present collections with distinct points of view, giving buyers an opportunity to differentiate their assortments while forging relationships with the creative minds behind the brands.
Karma on the Rocks
Celebrating its 11th New York edition, Evolution returns August 1-3, 2026, to Home Studios at 873 Broadway. The loft-inspired venue provides an elegant, welcoming backdrop that perfectly complements the elevated aesthetic of the show while encouraging relaxed conversation and thoughtful exploration.
Ajour
Evolution Concept Show continues to grow, but its mission remains constant: championing independent design and creating opportunities for brands and retailers to connect in an authentic way. Begin your visit with an espresso and a warm croissant before discovering the showstopping collections from 48 exceptional intimate apparel brands. It is a refreshing reminder that the best business often begins with genuine conversation and extraordinary product.
Laurence Tavernier
Four new participants, Nueame, Catalfo, Proclaim and Gosiahaynes are highlighted here:
Nueame
Italy has always possessed an extraordinary ability to transform craftsmanship into emotion, and Nueame is a beautiful reflection of that heritage. Born in Bologna and grounded in a family textile legacy that dates back to the 1950s, the brand celebrates the quiet confidence of modern femininity. Its name, meaning the union of one’s naked essence and soul, captures a philosophy that feels both intimate and empowering. Every piece, meticulously crafted in the brand’s Italian atelier, honors the artistry of corsetry while inviting women to embrace refined lingerie as an elegant expression of everyday style.
Catalfo
The most memorable intimate apparel often becomes part of life’s most treasured moments. By Catalfo understands this beautifully. Drawing on founder Sarah Catalfo’s couture background in bridal and eveningwear, the Canadian label creates luxurious sleepwear that is destined to become part of a woman’s personal story. Signature Heavenly Charmeuse evokes the romance of silk while delivering modern practicality, complemented by exquisite lace details and impeccable finishing. These are pieces designed not simply to be worn, but to be remembered, cherished, and passed through life’s most meaningful celebrations.
Proclaim
Sometimes the most important innovations begin with a simple question: Why shouldn’t every woman see herself reflected in the products she wears? That philosophy is at the heart of Los Angeles-based PROCLAIM. Since its founding in 2017, the brand has reimagined the concept of nude lingerie by celebrating the diversity of real skin tones while championing women’s wellness through sustainable, natural fibers. Ethically produced and thoughtfully designed, PROCLAIM proves that inclusivity, environmental responsibility, and beautiful design are not competing ideals, they are the future of intimate apparel.
Gosiahaynes
There is a quiet luxury in clothing that makes you feel as beautiful as it makes you feel comfortable. That balance defines Gosiahaynes. Crafted from exceptional European yarns, each collection embraces understated sophistication without sacrificing ease or wearability. Thoughtfully engineered silhouettes gently support where desired while allowing complete freedom of movement, creating sleepwear that flatters rather than confines. It is a philosophy that resonates with today’s woman, who understands that true luxury isn’t reserved for special occasions, it is woven into the rituals of everyday life.
Samantha Chang
See More Evolution Concept Show Brands in Their Spotlight on Lingerie Briefs
