Anita’s Essential Smart Wire-Free Bralette Welcomes a New Shadow Blue Hue

Anita Since 1866 expands its popular Essential Collection with the Essential Smart Wire-Free Bralette (#5433), now available in the beautiful new Shadow Blue colorway. Originally introduced in Black and Smart Rose, this fresh shade brings a cool, contemporary update to an everyday favorite.

Modern Style. Invisible Comfort.

This new Essential Smart Series includes the wireless bralette and matching high-waist brief, blending sleek, clean-cut lines with luxurious comfort. Shadow Blue brings a cool, contemporary twist to this everyday essential.

Elastic floral graphic lace creates beautiful texture, while the plunging neckline offers a flattering, feminine silhouette. Delicate sheer mesh trim adds an airy, sporty finish with unmistakably modern appeal. Lightweight, breathable lining keeps you cool and comfortable throughout the day. Every detail is thoughtfully designed for an effortless wearing experience.

Made to Move with You

Fully adjustable straps and removable light molded inserts let you customize your fit and shape. A soft underband and seamless adhesive technology ensure a smooth, invisible finish beneath every outfit.

Complete the look with the new Essential Smart High-Waist Brief (#1903). Soft, body-hugging fabric and flat, seamless edges create a sleek silhouette with exceptional comfort. The coordinating elastic waistband mirrors the bralette’s signature floral graphic lace for a refined finishing touch. Together, they create a polished look that’s as comfortable as it is beautiful.

Discover the Essential Smart Collection in Shadow Blue, Smart Rose, and Black. Available now in sizes XS–XXL.

Be sure to stop by the Anita / Rosa Faia Booth at CurveNY Aug 2-4

See more Anita collections in their Spotlight on Lingerie Briefs