The Many Moods of Natori: Holiday 2026

By ELLEN LEWIS

Everything Natori creates is unmistakably Josie. Her signature aesthetic: a beautiful balance of understated elegance, Asian artistry and quiet luxury flow effortlessly across the brand. Intimates, loungewear, sleepwear and even ready-to-wear are all part of the same thoughtfully orchestrated design story. And if I ever needed a reminder of just how distinctive her creative vision is, Natori’s Holiday 2026 campaign delivered it in spades.

What particularly captivated me was the range of fashion narratives woven throughout the holiday offering. Each has its own character, yet all share that unmistakable Natori sensibility. There is the audacity of red, a little feline fierceness, exquisite lace, cozy separates, pajamas with personality and, of course, those beloved caftans that have become synonymous with the brand. Exploring these looks also brought back memories of themes I have covered in previous Lingerie Briefs stories, each finding a fresh expression here.

This is what Natori does so well: it transforms intimate apparel into part of a larger lifestyle conversation. Whether dressing for a festive evening, a leisurely morning or simply the pleasure of feeling effortlessly put together, there is something here to inspire. The Holiday 2026 collection is mesmerizing. Once again, no one elevates the art of gift giving quite like Natori.

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