Take Two ~ Le Mystѐre Lingerie

Retail feedback on the future potential of the Le Mystѐre Brand has been amazing.   As some of you might remember, it was in this column last December that I predicted that the new management and design team spearheading Le Mystѐre’s transformation would put this great brand back on track.  Well I was right. With several new collections, I had difficulty pinpointing which product to highlight.  Stepping out of my normal writing model – showcasing items available now in the stores- I decided to preview the new Trѐs Tisha bra, which will not deliver until Spring 14.  This style is an evolutionary story that parallels the changes and improvement made at Le Mystѐre since its takeover by Komar last fall.  Beginning in 2007, with its Oprah fueled explosion into the marketplace as The Dream Tisha bra, its stellar success was followed by the Lace Tisha, a natural fashion segue of this best-selling style.  But it is the metamorphosis of this bra that tells the brand’s new story.  Stripped of its microfiber base and replaced with a light airy mesh, Trѐs Tisha has been reconstructed with a super soft memory foam cup that molds comfortably to a woman’s natural shape, fitting sizes 32 -40, B-H cups.  Not meant to replace, but rather to expand the Tisha reach, this renewal is a perfect analogy to the brand whose name it bears.

“Cheers To A New Year and Another Chance To Get It Right”
~ Oprah Winfrey