Lingerie News You Can Use
By Ali Cudby
Selling lingerie is all about creating a relationship with your customer. Sometimes that conversation is about fit. Sometimes it’s about body image or even self care
Today, we’re going to talk about some nuts and bolts information that you can use to paint a more colorful picture of the companies behind the lingerie you sell, or the product itself. It’s the news you can use – a roundup of some recent highlights from around the lingerie industry.
Panache Sport in Good Housekeeping
The Panache sports bra continues to get lots of press, and this month alone it was selected by the Good Housekeeping Research Institute as a true winner AND deemed best of the best being wear-tested by Health Magazine
Prima Donna SwimSpecialty retailers are familiar with Prima Donna for their full-busted customers, so it’s important to remember that the new swim line, which has been incredibly well-received in its launch year, is available in B- and C-cups and goes all the way to an H-cup. The swim line has a wide range of styles and colors, plus the renowned Prima Donna fit heritage. Understanding that the swim line starts at those smaller cup sizes is a great conversation starter to introduce the products to women who may not otherwise be the brand’s usual customers.
L’eggs Eggs
Nothing Beats a Great Pair of L’eggs! L’eggs Sheer Energy legwear, by HanesBrands is bringing back their iconic 1970s plastic egg packaging to celebrate the line’s 40th birthday. The decision to bring back the eggs was a result of consumer requests. “We’re excited to bring back a part of the L’eggs brand heritage that’s remembered and cherished by so many,” says Angela Hawkins, vice president, general manager of legwear at HanesBrands.
Award Winning Lingerie
Let your customers know that they are wearing award-winning lingerie! Here are just a few of the brands that won awards at the recent UK Lingerie Awards and at Salon International de la Lingerie:
Winners of the UK Lingerie Awards 2013
Fuller Bust Brand of the Year: Elomi
Swimwear Brand of the Year, sponsored by Mode City Paris Salon International De La Lingerie & Du Swimwear: Pistol Panties
Post Surgery Brand of the Year: Anita Care
Maternity Brand of the Year: Lorna Drew
Hosiery Brand of the Year: Jonathan Aston
New Designer of the Year: Madame Supertrash
Independent Directional Brand of the Year: Something Wicked
Lounge & Nightwear Brand of the Year: Olivia Von Halle
Shapewear Brand of the Year: Spanx
Sports Bra Brand of the Year: Panache Sport
Boudoir Lingerie Brand of the Year: Maison Close
Lingerie Brand of the Year, sponsored by Salon International De La Lingerie: Gossard
Salon International de la Lingerie
2014 Lingerie Designer of the Year: Andres Sarda
Hi Ali,
We know our brands in and out, but it is hard to keep up with their press. Thanks for putting this together. Most of the recommended brands and styles in magazines I would not recommend for my customers, but when I see great styles featured, would love to share with my customers.