Paris 2023 Salon International de la Lingerie: My Take

By ELLEN LEWIS

If I had to use one word to define the recent Salon International de la Lingerie and Interfilière exposition in Paris, I would choose JOY. Expanding on that premise is Shine, Bursts of Color and Energy. The show was pared down, less brands but none the less, it was crowded.  Traffic flowed all three days. Many booths were packed. But, as I look back at the report we wrote last July following the post pandemic initial showcase, this seems to be a general trajectory, a lingerie mantra of positivity.

Lemonade

Peulh Fulani

Digging deeper but maintaining my mission to keep things focused and “Brief”, several major trends were quite obvious. Vivid colors such as bright blue, especially blue, as well as deep reds, hot pinks, lemon yellow, and definitely purple were dominant. Saturated pastels balance the palette. Brown is the new black. But black and white still lead the lingerie pack.

There is a major backstory, prevalent particularly in bodywear.

Aubade

Lise Charmel

Girly design details; no one excels at this quite like the Japanese. In fact, the Japanese had a strong showing at the Salon.

Cucone

Cucone

Nagisa

Innovation was led by the amazing Deep Sleepwear theme front and center at Calida.

Calida

And, check out this fully scanable label from CZI. It takes consumers directly to the brand website.

Intricate embroidery and graphic laces often threaded with gold created elegant, sexy intimates.

Maima

Aubade X Elie Saab

Superbe

Chantelle X

Brands are using recycled materials and are proud to point it out.

Studio Pia

Soulwear

Fitness lifestyles dressing are part of the mix

Huit

Soulwear

Zodiaque

Cozy, warm and very soft continues its upward trajectory

MEY

Pluto

Men’s underwear evolving into sensuality

Aubade Mens

And I discovered a few new brands that really intrigued me:

Happy Undies for their sense of humor

Happy Undies

Miyagi for their body loving style

Miyagi

HASTKO for their technical sport details

HASTKO

Nufferton for their unisex pajamas

Nufferton

And of course, the inimitable Jos Berry presented her famed trend presentation from Concepts Paris. Here we hear her speak of diversified simplicity, function meeting fashion, warmwear growth, sheer layering’s and parallel wardrobes, the influence of indigenous crafts, patchworking, daring colors, sexy sisters and frill beyond barbie. There was much more, an hours’ worth of inspiration, and a highlight of the exposition. These themes were on display throughout the show.

I took over 700 pictures, culled them down and then edited again. Here is a taste:

Aubade

Atelier Amour

Empreinte

Lise Charmel

Coco de Mer

Simone by Simone Perele

Huit

Aubade X Elie Saab

Chantelle

Elomi

Simone by Simone Perele

Love and Hate

Undress Code

Paloma Casile

Cadolle

Coco de Mer

Antigel

Rosa Faia

Skarlett Blue

Lise Charmel

Natori

Aubade

Maima

Fillandises

MEY

K+1%

Sunset Mood

Huit

Lala Rose

We Are We Wear

Leonessa

Puntoe

Skarlett Blue

Love Stories

Cosabella

Nagisa

Lise Charmel

Lise Charmel

More Market Musings Coming Soon From Curve New York on Lingerie Briefs