Mey Launches the Fabulous New Air Bra for Spring 24

In a few weeks, Mey will launch its new Air Bra, the anchor style in the brand’s Fabulous Collection. This 3-part underwire bra has been specially designed for the US market to fit a range of sizes 32-44, C-G cups. Constructed with a light, breathable Swiss lace, it delivers weightless comfort but unequivocal support. Five silhouettes (2 bras, 3 panty shapes) that are available in basic black and crème comprise this never out of stock series. Mey has once again stepped up to assure retailers that their basic inventory will be readily available for reorder.  The powerful reaction from buyers on the opening sell-in proves the importance of the brand’s efforts to guarantee smooth stock flow.

The really interesting and unique element embodied in the Air Bra delivery is the North American social media campaign that Mey is supporting in partnership with Meta. This exclusive marketing drive targets customers in a 20-mile radius of a participating retailer simultaneously promoting the store as well as the product. Twenty premium retailers elected to join in eliciting comments such as “No other brand is doing this for us.”  Efforts such as these are clear indications of Mey’s dedication to lingerie boutique businesses that choose to stand apart (above) their competition.

See More Mey Collections in Their Spotlight on Lingerie Briefs