Lola by Curvy Kate (28-40,D-K) & Marcie by Cleo (28-38, D-J)
Many ions ago, when I worked for a company that sourced product for Victoria Secret, I was introduced to the verisimilitude of the lingerie babydoll. It was one particular style, whose endless sales and reorders blew me away; a simple open front spaghetti strap chiffon design with matching panties whose sexy centerpiece was a very large satin bow begging … Read More
By Ali Cudby
Welcome to the fourth installment of this series on branding in lingerie. Today we’ll be talking to Claire Chambers, Founder & CEO of the amazing Journelle stores in New York City.
If you are new to the branding series, you can take a look at previous articles about Lingerie Briefs, Secrets in Lace and INVISTA/Eurovet. The goal in these articles is to offer lingerie retailers … Read More
By Margaret Shrum
For my 8th month anniversary with my boyfriend; yes, we celebrate romantically every month, we indulged in a two hour session at the Aire Ancient Baths in Tribeca. We’ve been to several upscale and mid-range spas in NYC and agreed that our “intimate pleasure” experience was worth sharing and recommending.
Inspired by the ancient Roman, Greek and Ottoman baths, one feels like they have entered a magical … Read More
Even though Fleur of England has been on my radar for several years now, I have tread carefully as I always do when analyzing its potential here in North America. It’s very difficult to cultivate a brand business that is based overseas: in this case England. The logistics alone can be mind boggling, so despite the exquisite collections that continually flow from this company; I needed some affirmation that they … Read More
A wedding day is one moment in a woman’s life where she can express herself; no questions asked. And although white is the tradition in western cultures, it does not mean that a brides statement must always conform. I was very intrigued to learn that the red dye used by Van De Velde in their intimate brands was a proprietary formula that insured that even under a white garment, no … Read More
When Natori launched the original Josie ¾ unlined, underwired bra in 2011, I was an immediate fan. Certainly, it was not personal; my body was never going to fit into this fashion revelation, but I knew instantly that I had just met a star. Long lined bras were sneaking into the main steam via the retro markets and demand for contemporary interpretations of this emerging trend was on the horizon. … Read More
By Lindsey Borchard
Bra shopping in general can be a hard and painful experience. However bra shopping right after you had a baby is on a whole new level.
Before I started working in the lingerie industry, I, like many, many women had no idea how to fit a bra, so in turn bra shopping was awful. I was stuffing my breasts in sizes way too small for me because … Read More