For Lingerie Brands, It Might Be Confusion
by Richard Vincente ~
A not-so-funny thing happened last year when HOTmilk, the trendy New Zealand maternity label, was getting ready to launch its new men’s underwear brand, Milkman: someone beat them to market with a similar product, brand name and edgy sales pitch.

To make matters worse, the interloper was another Kiwi label, an upstart indie called Milk Underwear. … Read More


The curtain rises. From the depths of the orchestra, the music surges, flooding the senses with anticipation. The beautiful ballerina ascends en pointe to dance one of the most memorable tributes to feminine enchantment and romance in the history of classical ballet. It is the
Thinking outside of the box seems to be the only
viable path for channeling business potential into real sales and profit. In tough times it’s the entrepreneur who stays focused on the vision but is willing to experiment with the method that succeeds. That’s why I am so taken by Laura Mehlinger, founder and … 