Bridal Briefs

By ELLEN LEWIS

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Did you know that the most wedding engagements occur between Thanksgiving and Christmas? It is a goldmine for retailers whose port of call is lingerie. The fact that this is already gift giving season, the acceleration of bridal intimates makes this category a no brainer. I remember a Bloomingdale’s buyer telling me several years ago, that this opportunity was a definite focus for her. This is why … Read More


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I had so much difficulty organizing this post; visual, technical and creative issues gave me blog brain. I began to think about all the choices a bride has to make between her engagement and honeymoon. There must be a parallel somewhere, because from what I have learned trolling through the wedding business, the decisions are often complex, confusing and somewhat overwhelming. A perfectly intelligent, generally calm woman develops Bridal Brain. … Read More


Mimi Holliday Honeysuckle bridal lingerie on Lingerie Briefs

I am in complete awe at how many weddings my son and daughter in law attended this summer. I could hardly get their attention as they flew from NY to Chicago, San Francisco, LA and various locales around the city. I don’t think I ever had that many friends. But judging by the party that they threw for their own marriage last year, I am not surprised. It was a … Read More


By ALISON CONNOLLY

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The best days for a blogger are when you discover a brand that makes you want to write about it RIGHT THIS INSTANT.  You are instantly smitten, and need to share your discoveries with the rest of the world.  I was fortunate to get struck with inspiration from two distinct brands, both of which recently released a bridal collection:  Valentine NYC and Serène Intimates.  Granted, their … Read More


The Giving Bride Lingerie and vintage wedding gown on Lingerie briefs

“To Death Do Us Part” or so we hope when we speak our vows on our wedding day. For many women, this is the beginning of a much anticipated new phase of life and expectations run very high. Thus, the day becomes a pinnacle of celebration, the dress, the metaphor for all things beautiful that can happen in this most precious bond. Everything is elevated for the affair and lingerie … Read More


Leila Hafzi on white horse and Cosabella Arizona bra and panty on Lingerie Briefs

Cosabella’s white equestrian bridal story, conjures up exactly the wedding style I might choose, if I was getting married now. Of course, I am way beyond the almost naked photoshoot days, but the passion that horses evoke in many young women is not so different than original love. I could  not pass up these images when Cosabella shared them with me.

cosabella Ceylon bodysuit on Lingerie Briefs

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Cosabella Minoa bra and panty set on Lingerie Briefs

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Fleur of England Allure on Lingerie Briefs

I was only 20 years old when my sister was married at the Carlyle Hotel in Manhattan, but the litany of details that earmarked the occasion absolutely drove me crazy at the time. The piѐce de resistance was when my mother asked me to pick up the monogrammed dinner mints the day before. Upon opening the box, two of them were smudged and I was commissioned to return to the … Read More


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