By ELLEN LEWIS
In the past 10 years, lingerie trade shows have become more and more critical to my market analysis. In a very limited time, I can touch and feel product and be exposed to new directions that will steer the lingerie industry in the near future. When I was a buyer the Apparel markets were much more robust, a large stable of brands in showrooms dedicated to their … Read More
By ELLEN LEWIS
It’s cold, grey and dreary in New York and it basically has been more of the same since I returned from Cabo San Lucas in mid December. I miss my Mexican happy place. This image of the sky over my house sent by a well meaning neighbor does not do the trick. I need a shot of spring, a bolt of color, something to get excited about. … Read More
By ELLEN LEWIS
Indie designer, entrepreneur and millennial innovator, Madalynne Flanigan has redefined the 21st century definition of success in the Lingerie Industry. I met Maddie at a trade show several years ago, a sales channel she has relinquished for a unique brand model that has fueled her successful intimate’s business. Insight into Maddie’s career trajectory reveals how this generation has reshaped a start up business to survive and … Read More
By ELLEN LEWIS
As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change. It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk … Read More
By ELLEN LEWIS
If you walk through the aisles of any supermarket here in Mexico, you will see entire shelves filled with Salsa (much the same as spaghetti sauces dominate the pasta aisles in the USA). BTW, I am not referring to the chopped appetizer we Americanos serve with chips. I am talking about variations of hot, spicy or as they say in Spanish, picante toppings that defy our definition … Read More
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