By ELLEN LEWIS
Disruption, crossing borders, diversification, outside of the box: we’ve been talking about cultural upheaval for a couple of years now; on Lingerie Briefs as recently as this week’s fashion editorial. The market initially used the term ‘Athleisure’ because the trend began with casual loungewear. I dubbed it ‘Everywear’ as lingerie emerged in wardrobes and every facet of the intimate category seeped into the streets.
By ELLEN LEWIS
Some years ago, during my stint at Macy’s Corporate during which I spearheaded the emerging Private Label business, one of the categories that anchored our volume was the “sundress business”. During the 80’s this was more than a multi-million dollar affair. It was a large chunk of our gross margin governing a huge scope of floor space. What was more interesting; this assortment of plaid, embroidered and … Read More
By HELEN MASTERS ~ London Briefs
I’ve never been known for being in the right place at the time – I missed Super Saturday at the iconic 2012 London Olympics, was out of the country at the Queen’s Diamond Jubilee and have never been able to get membership to Mahiki… However, recently for possibly the first time in my life I have found myself in exactly the right place at … Read More
By Ellen Lewis
In her Audio Briefs column yesterday, Deedee Crosland interviewed Helen Masters, owner of Pudding Lingerie, a British based consultancy service focused on intimate retailers and brands. Helen’s career spans many years in the Lingerie business including an 8 year ownership of an award winning boutique in which she was renowned for her bra fitting expertise. You can learn more about Helen’s extensive lingerie industry credentials on the … Read More
By ELLEN LEWIS
When a star in any industry rises to the top of their trade, you often will see them on the Red Carpet. They are lauded for excellence in performance and recognized among their peers for superior skills. I started thinking about this several weeks back while reading Charles Dickens classic novel, David Copperfield. Dickens gained notoriety during his life time for his beautifully configured prose. Dickens was … Read More
By ELLEN LEWIS
I love evaluating product with Claudia Ochoa, founder and creative director of the CLO Intimo brand. Every time we chat, she has a story to tell; her catalyst for a new collection of intimates. What appeals to me in these tales is how Claudia celebrates the Columbian culture and the women who inspired it. I have written several blogs about this since I discovered the brand some … Read More
By ELLEN LEWIS
There are two types of beaches here in Cabo: crazy or calm. Medano, the famed seashore, is stacked with hotels, bars blasting music and hyper activity: jet skis, water taxis, massages, parasailing and hawkers selling Mexican paraphernalia. It boasts a spectacular view of the famed arches. It’s often crowded, noisy and bursting with energy. We go there a lot. It’s only a couple of miles from our … Read More