Briefs

By ELLEN LEWIS

Chantelle X as featured on Lingerie BriefsIn Paris last January, while Sonja Winther, President and CEO of Chantelle Lingerie was highlighting Fall 24 for me, I had a revelation. Chantelle’s introduction of the new Pulp Collection (Above and Below) was the trigger. Immediately I had insight into the brand’s visionary branding initiative. Under the Groupe Chantelle umbrella, they have created a pyramid of distinct intimate collections, each one clearly defined by its own … Read More


Montelle Intimates turns 30 this Fall! Celebrating this milestone, Montelle introduces their Anniversary Fashion Collection featuring beautiful two-tone intimates in a Lotus hue paired with misty rose in a cross-dye lace. Enchanting designs in shiny microfiber that blur the lines between intimate wear and outer allure. This new series salutes some of Montelle’s longest-running styles: Pure Plus, Wire-Free, Flirt, Prodigy, Bust Support Chemise, Thong and Brief! This fashion collection will … Read More


By SHIRLEY FREEMANOver The Moon Boutique in Bath, ME featured on Lingerie BriefsWhen my husband Tony said he was traveling to Bath, Maine for a few days on business, I decided to tag along. Known as ‘Maine’s Cool Little City’, Bath is a coastal treasure. I was excited for a brief getaway to enjoy the salty ocean air, savor a delicious lobster roll, and explore charming little shops. As Tony would be in meetings all day, I discovered that … Read More


By ELLEN LEWIS

Spring Summer 2025 Swimwear preview from Aubade as featured on Lingerie Briefs

I am just back from the New York Intimate Apparel trade shows with over 600 images nestled in my camera. First on the agenda, and as a precursor to next week’s very, very large lingerie shows editorial, I decided to publish this teaser highlighting Spring/ Summer 2025 swimwear. Previewed at both the NY Curve and Evolution, these styles, as often is the case in the swim … Read More


Hanky Panky Signature Lace balconnet bra as featured on Lingerie BriefsThis month Hanky Panky debuts a new category, BRAS, to their legacy Signature Lace Collection. Launching two styles, a t-shirt bra and an unlined underwire balconnet, they have created a recipe for instant success. Already ensconced in the bralette business, this channel will provide more merchandising options as they mix and match them with the iconic thongs and panties.

Signature Lace T-shirt bra from Hanky Panky as featured on Lingerie BriefsEach style is meticulously engineered for personal fit.  Eco-conscious, recycled … Read More


Panache Liza collection featured on lingerie BriefsStudio 54 was the most iconic nightclub in American history. It’s where disco dancing till dawn captured the excitement of partygoers in New York City in the 70s & 80s. People came from every walk of life, from celebrities to blue-collar workers, young and old, rich and poor, straight and gay. There’s never been a phenomenon like it.

Panache Liza collection featured on Lingerie BriefsPanache Lingerie has evoked the excitement and joy of the Studio 54 … Read More


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