In these chaotic times how do we find comfort? Deliver everyday support, long term reliability and Chantelle Lingerie’s Norah bra collection. That’s why the recent launch of the Norah Comfort Full Coverage Spacer T-Shirt Bra was the brand’s number one new basic bra booked for Spring 2025. Early sales results back the buyer’s instincts.
The Norah Comfort Full Coverage T-Shirt Bra is an ultra-light spacer bra whose jacquard cups mirror … Read More
The Rosaline Collection is Montelle Intimates latest SS25 addition. The lace patterning and intricate details in this wonderful dusty rose hue has a modern yet timeless look.
Rosaline Mystique Full Coverage Underwire (9580) with lace cups has such an enticing plunge. Feel your most gorgeous in this comfortable underwire bra with transverse seams and lightweight foam cups for extra support. In sizes up to a G cup.
Fashion Wire Free … Read More
By ELLEN LEWIS
Last week I had an excellent chat with Lindsay Smith, the new North American Sales Manager for Mey Lingerie. Fresh from a two-week intensive on boarding process at the brand’s German headquarters, she is looking forward to working closely with stores. Her multi-faceted sales and marketing background has primed her well for serving the Mey vision: ‘The Total Look’. Lindsay’s career includes Ready-to-Wear and Lingerie companies, … Read More
Speaking of amplifying a key item essential, Leonisa’s best-selling Stay-in-Place Slip Short has gone viral on TikTok. Sinch its recent launch in their social media shop this brand bestseller has sold over 9000 units and is still trending strongly. A long standing Leonisa basic, this hi-waisted midthigh shaping short has been recognized by the press multiple times (Forbes, Elle, LA Times & more). Reaching 5-star status, customers respond to the … Read More
The esteemed Canadian lingerie brand, Fit Fully Yours, is recognized for its outstanding fit and extensive range of sizes, catering to women from C to K cup sizes. The elegant Ella Moulded Bra, now available in a fresh Dusk Blue shade, complements the existing Soft Beige hue in their latest collection. This incredibly soft, seamless underwire cup is adorned with beautiful embroidery at both the top and bottom, … Read More
Customers Asked. Natori Responded. Three New Collections take centerstage this Spring in the Natori Lingerie coterie: Bliss Bare, Cloud Comfort and Love Lace.
The Bliss Panty collection has long been a shining star in the Natori constellation. Customers love the Pima cotton comfort and feminine detail found in the French Cut, Girl Brief and Full Brief styles. Now, the brand expands this core assortment adding the Bliss Bare. Why? … Read More
Fantasie Lingerie launches a rising star this Spring, the Demure Bra. Effortlessly feminine, this full cup style is the essence of the brand’s credo ‘Where Beauty Meets Support’. Developed to accommodate sizes 30-40, D-H cups, it is a technically astute answer to a larger busted woman’s demand for optimum lift and unparalleled comfort.
Inspired by the brand’s bestselling side support frame, this underwire molded non padded bra is engineered with … Read More