I always stop by the Cass booth at Curve to find out what new shapewear innovation, designer Susan Ledyard has up her sleeve. This time it’s the Lucky Back™ shaping shrug launched this past spring at retail. Besides the proprietary performance fabrics that have come to define the Cass Luxury Shapewear brand, this innovation promises to propel the company into the wellness market adding extra value to a Lingerie category that is already saturated … Read More
One of the cardinal rules of retail merchandising is the simple fact that a merchant has about 15 seconds to seduce a customer before she or he disappears into the dust. It does not matter if it’s a brick and mortar store, an on line boutique or a brand competing for a buyer’s attention. When I was trained, ions ago, on the Executive Training Squad of the venerable Abraham & Straus, now part of the … Read More
Great merchandising comes in many forms. I found a new product at Curve NY this week that covers all Lingerie categories all the time and yet it cannot be worn. Intimates Market 24/7 transforms the way a manufacturer showcases a collection and communicates with buyers. Naturally, it lives 100 % on the Internet. Participating brands work directly on line with registered buyers and registered buyers work directly with those brands. They can even place orders. … Read More
Based on the huge success of the London Lingerie Collective, our friends from the other side of the pond staged their second New York rendition of this unique Indie Intimate Design show including 10 brands that were highlighted in a sunlit venue at Studio 320. Labels such as Noe Undergarments, Dottie’s Delights, Vedette, Underprotection, Lascivious, Kris Soonik, Madame Supertrash, Relique, Kallist, Darkest Star and Buenos Noches made themselves known.… Read More
Wandering around NYC in between meetings today, I caught up with my friend and lingerie designer Marina Rybek, our Intimate Vision blogger and connoisseur of all things inspirational in the world at large. After lunch, and on the way to the Nippon Gallery to see the Essence of Kimono exhibit, we stopped at Duane Reade on 57th and 6th for some basic toiletries I had forgotten to pack. Since I don’t live in … Read More
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