Briefs

Featured Writer ~ Marina Rybak

ViramontesToday, in her column, Intimate Vision, Marina takes us on a tour of the “Fiery, Fierce and Fearless Fashion Illustrations of Tony Viramontes”

The trail-blazing star of Tony Viramontes brightens the skies once again, spotlighting hand-drawn fashion illustration during the Instagram-obsessed fashion month of September. Fashion illustration on the center stage is quite timely  . . .  READ MORERead More


Featured Writer ~ John Festa

BeigeLaceToday in his column on Johnny Lingerie, John explores the fit virtues of cut and sew bras.
For a variety of reasons, it seems many women’s self-images are dependent upon and expressed through their bra issues. Now I am not a psychologist but I do have my PhDoubleD in bras and bra fitting. But we’ll save that analysis for another post. . . . READ MORERead More


Perfect Feeling ~ Conturelle

This past Sunday we took my 7 month old grandson to the Maritime Aquarium in Norwalk, Connecticut, an excellent regional venue for marine education.  I was sure that big colorful fish swimming around in large tanks of moving water would be excellent nurture for his developing baby brain, feeding his future imagination and intellect. He seemed captivated for about 30 minutes before he fell asleep for the duration.  We decided to continue our tour, though … Read More


Today, I introduce our new Bridal Briefs blogger, Adrine Bimanand, entrepreneur and design spirit behind her very own online wedding business.
Adrine  and I met in August while she was working the Absolutely Lingerie Booth at Curve NY.  In the process of culling through the Mimi Holliday and Valery lines in search of great bridal lingerie styles, Adrine happened to mention her online luxury bridal accessory business, Creative Touch and its corresponding wedding magazine, PlushRead More


glossies

Many years ago, in a lifestyle far far away, before I had a custom made body by baby(s), I spent time sculling through the intimates market looking for product ideas and partners that would work with the challenge that we, at Macy’s, had been given to develop great brands.  The lingerie market back then, dare I give the date, 1985, was a sea of blue and pink, and I, fresh from the RTW world had … Read More


dsc_0055

I have been to Paris more times than I can count for a variety of reasons: school, work, and pleasure. As you might imagine, I have seen both the required sites as well as many niche venues worthy of investigation, some of them multiple times.  But as luck would have it, I have never been inside the Paris Opera; my timing was never right.  This 19th century Beaux Arts masterpiece is an opulent architectural … Read More


Featured Writer ~ Ali Cudby

tulipsAli Cudby tackles the essence of Branding in a new series beginning this week in our Retail Briefs column.

Branding is a lingerie store’s greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark. … READ MORERead More


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