Briefs

Natori Feathers Contour bra in lemon-lime and 35% sustainable components as featured on Lingerie Briefs

Natori zeros in on sustainability with its iconic Feathers Contour bra. With these new lemon-lime and bluebell colors,  35% of the style is constructed in recycled components.  Evolving this bra while maintaining the extraordinary popularity of its fit and fashion synergy, will continue with on-going deliveries. Feathers bestselling status, often cited as #1 in the USA, makes it the perfect focus for Natori’s initial sustainability spotlight. This is not an … Read More


BY ASI EFROSMs Pomelo CEO on building a Lingerie Business - featured on Lingerie Briefs

In our first “Intimate Talks” interview – How To Start Your Lingerie Business, Ilona Shariga outlined the main pillars of a successful lingerie startup. I’m excited to share with you our second conversation where she focuses on the nitty-gritty of the process.

How to Start a Lingerie Business (Part 2 of 2) - Asi Efros & Ilona Shariga, Founder of Ms Pomelo.

Being a founder and CEO of the lingerie brand Ms Pomelo, which specializes in plus sizes, Ilona shares her own experiences and provides … Read More


Skarlett Blue Goddess Collection as featured on Lingerie Briefs

This spring Skarlett Blue launches its new campaign “In All Forms” celebrating the female body in all its attitudes; confident, vulnerable, and unfiltered. Fostering the belief that lingerie is an extension of the individual, Skarlett Blue’s collections have always reflected wardrobe adaptability. With a range of sexy, sassy, and beautiful intimates that function in a multitude of venues, the brand answers the needs of a large breadth of women. Known … Read More


Fit Fully Yours Spectacular ALEXA Collection featured on Lingerie Briefs

Elegant and sexy, Fit Fully Yours‘ newest arrival ALEXA is sure to become a customer favorite!

This gorgeous see-through, cut and sewn, full cup underwire bra, features sheer mesh sections on the bottom and beautiful embroidery on the top for a feminine look. Sexy, detachable straps above the cups add a touch of mystery and seduction. As with all of their bras, the fit is spot-on with great support … Read More


Leonisa Lace panties as featured on Lingerie Briefs

Leonisa, known as the Ferrari of shapewear, enters our Partner Spotlight this month. We could not be prouder! This 66-year-old family-owned Colombian based brand has become a global gold standard in the shaping business delivering to more than 10 countries. They have been shipping to the USA for the past 18 years. 100% vertically integrated, Leonisa has total control of its entire manufacturing process ensuring absolute focus on technology … Read More


By ELLEN LEWIS

Marie Jo 2023 Swimwear as featured on Lingerie Briefs

I am back in my Los Cabos home where every other store is a swimwear boutique. Despite the plethora of choices, there are very few accommodating women needing serious attention to fit. Of course, there is a beach party scene where it’s fun to people watch, particularly bridal parties and spring breakers clad in bikinis, two-piece sets, and cool tank suits. Swimwear is a fashion microcosm, but … Read More


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