Briefs

By ELLEN LEWIS

Ritratti Lingerie as featured on Lingerie BriefsRitratti

Evolution Concepts is a boutique lingerie show that runs in tandem with Curve (more about that in a few days). It is a market gem, intimate and engaging held in a NYC studio loft confined to brands who prefer this open space environment to showcase their lines. It’s very focused. Both the buyers and brands enjoy the vibe. Although, as do I, many of us wish … Read More


Lorette Lingerie a Paris brand, featured on Lingerie BriefsBy ESTELLE PULESTON

Launched in 2017 by Parisian designer Laure Stromboni, Lorette is a lingerie brand on a mission to create art, community, and the freedom and confidence that comes with self-expression.

Finding the existing lingerie industry to be somewhat lacking in creativity and often hypersexualized, Stromboni wanted to create a line of intimates that “evoke a sensation, an experience rather than dictating how sexy you should feel”.

It … Read More


By ELLEN LEWIS

Simone Perele Lingerie Karma Collection as featured on Lingerie Briefs

Bougainvillea: my friends in Mexico refer to it as a beautiful weed. It grows everywhere, framing roadways, houses, and even random buildings in town. When I first moved to Los Cabos, I filled the entire perimeter of my yard with multi-color bougainvillea, so mesmerized by the bounty of color. And then I learned why so many of these prolific flowers were most evident in magenta. Magenta, is … Read More


By ELLEN LEWIS

Clo Intimo Spring 2023 Los Llanos Lingerie campaign as featured on Lingerie Briefs

The last few months have been a bit chaotic for me: moving from Connecticut to NY in the USA as well as from Cabo San Lucas to San Jose del Cabo in Mexico. Plus, it’s the peak market season, Paris, NYC and lots of Zoom calls analyzing merchandising opportunities. I have been doing all of this boomeranging between my children’s homes. Let’s just say, I need a … Read More


NK IMODE Morgan collection in silk charmeuse and stretch lace as featured on Lingerie Briefs

Today we are pleased to announce the launch of NK IMODE on the Lingerie Briefs Spotlight. Debuting with their Spring 2023 collection of luxurious silk and lace lingerie in four carefully curated sleepwear groups, these styles prove the power of this 20-year-old Canadian brand.

Beautifully crafted slips, chemises, gowns, pajamas, and kimono robes are designed with soft stretch laces, delicate details, and bias-cut draping ranging from XS-XL.  But what sets … Read More


By ELLEN LEWIS

Bon Marche in Paris France as featured on Lingerie Briefs

Arriving in Paris last week, I visited the stores to get some insight on current Spring trends. It’s a challenge in January in France, as the entire retail apparel industry is on sale obliterating most of the new collections. There is, however, one area of foresight and that is the swimwear floor. I find this particularly interesting as this category has always been a precursor of what … Read More


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