By ELLEN LEWIS
I knew I was on to something when I decided to turn up the heat on the men’s underwear market. There are so many diverse channels percolating in this venue; combinations of traditional basics, classic luxury, men’s body form, edgy, environmentally astute, and more. But its not just the diversity emerging in this space, it’s the addition to the woman’s lingerie business that the potential presents. The … Read More
By ELLEN LEWIS
That’s me pictured above! Hanging out at Cerritos, one of my favorite beaches in Baja, Mexico. Cerritos is well known for its surfing vibe and general laid-back attitude. We ‘gringos’ go there to escape the Cabo party scenes and the treacherous surf for which most of the area is known. Surfing, a big-time activity here has never appealed to me. I fear some crazy sea monster will … Read More
By LINDA DYETT
I’m besotted lately with chains—jewelry chains–not just slung around the neck, but draping, crossing, crisscrossing, cascading, and dipping down the body. We’re seeing them in gold, silver, brass, studded with charms and gems.
There’s something mesmerizing about this jewelry. Not only does it glorify our curves and silhouettes, but placed on the collarbone area, the shoulders, the decollete, the midriff, the back generally, and the vertebrae in … Read More
Destined to be an On Gossamer fan favorite the light as air, Next to Nothing Triangle Bralette delivers its debut performance this season. True to the brand ethos of ultra-comfortable, weightless underwear, this over the head style is engineered in a silky-smooth micro-fiber combined with a soft breathable mesh. Constructed with 2-ply triangle cups, a delicate mesh jacquard bottom elastic band, and adjustable straps this bralette provides a soft supportive … Read More
By ELLEN LEWIS
I am very excited to introduce our newest Spotlight Partner, Mey. Ever since I first saw this charismatic intimate apparel collection at Curve, I have been mesmerized by their merchandising acumen. Their integration of every facet of lingerie into a lifestyle vision is mesmerizing. Using coordinated colors and prints, Mey delivers 8 dynamic deliveries per year that flow together flawlessly. Within each product category are Never Out … Read More
By ELLEN LEWIS
My first encounter with Forty Winks located in Cambridge Massachusetts was when I visited my son during his college tenure in Boston. I hadn’t met owners Meredith Amenkhienan or Rachel Wentworth at the time, but it was immediately clear that they had a lingerie retail gold mine at their fingertips. Positioned in Harvard Square, the store embraces all the cardinal rules upon which my own career was … Read More
By ELLEN LEWIS
A few weeks ago, I saw this PJ Harlow® image posted on social media and had an Ah Ha merchandising moment which I shared with owner and founder Tina McMillan. PJ Harlow® has always catered to brides. Just scroll through their Instagram and the bridal message appears. But, and it’s an important But, nowhere was there a coordinated statement of the power of the PJ Harlow® bridal … Read More