As a company dedicated to women, Wacoal actively supports the fight against breast cancer through a long partnership with Susan G. Komen.
In 1999, Wacoal launched the Awareness Underwire Bra featuring a pink ribbon on the back for breast cancer awareness. At that time, Wacoal donated $2 to Komen for every Awareness Underwire Bra sold during Breast Cancer Awareness Month in October. Fast forward to 2023, Awareness remains a top-selling … Read More


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