Briefs

Skarlett Blue Entice Full Cup bra to H cup as featured on Lingerie Briefs

I’ve been writing about Skarlett Blue Lingerie for the past 7 years, practically since its launch in 2014. The brand, rooted in the extraordinary technical bra fitting expertise of their mother company, Dana-Co, continues its ascent in the intimate’s market, unabated, even by the Pandemic. The collective creative approach executed by its diverse all female design team contributes to the design excellence manifest in the established collections that now define … Read More


Fit Fully Yours SERENA in Canyon Rose featured on Lingerie BriefsThe color canyon rose is a ‘WOW” success story in the Fit Fully Yours Elise collection. Now, this rich, delightful hue will be launched on the best-selling Serena bra and panty arriving in May. This gorgeous shade has been lauded by retailers for its shape enhancing effect and retailers say fans are eagerly waiting to add this color to their lingerie wardrobe.  The Fit Fully Yours brand is extremely popular … Read More


By ELLEN LEWIS

Falke Mens Daily Climate Control Underwear as featured on Lingerie Briefs

Bullseye! FALKE hits the target with their Daily Climate Control Underwear program. Although available for both men and women, I am inspired here to focus on the men’s collection. I have not tried the product personally, but my husband has. Based on his reaction when returning from the gym the other day and the luxurious hand feel of the fabric, I can honestly say, FALKE has Read More


By ELLEN LEWIS

Hanky Panky Printed Signature Lace bralette & panties as featured on Lingerie Briefs

Visiting the Hanky Panky® showroom has always been a panacea for me. This is mainly because the minute I enter, I find myself embraced in a spectrum of color and light most appreciated when forging through the concrete caverns of the NYC market.  To quote myself some years ago.

Visiting their showroom is a sojourn in a garden of intimate delights. Born and bred in the intensity

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By ELLEN LEWIS

 

Christine Silk Loungewear Seascape as featured on Lingerie BriefsSeascape

I am certainly not the first person to use the term “wearable art”. However, season after season, when I see the Christine collection, this is the only phrase that comes to mind. I am sure it’s because Christine, artist that she is, designs the prints herself. Applying them to a canvas of luscious silk from which she creates her signature loungewear shapes, she has, through … Read More


By ELLEN LEWIS

Shell Belle Couture Bridal Lingerie as featured on Lingerie Briefs

I don’t even know where to start when describing the Shell Belle Couture bridal brand. It’s an exquisite, showpiece of excellence, a cornucopia of lingerie detail expertly sewn, and a true paradigm of intimate design. In today’s world held hostage by on-line media the Shell Belle Couture campaign imagery sells its story effortlessly. I can vouch that this is all true because I just saw the new … Read More


By ELLEN LEWIS

Fleur du Mal Men's and Women's Lingerie as featured on Lingerie Briefs

As the lingerie category seeps into the men’s underwear space, “cultural boundaries” between men’s and women’s lingerie are blurring. I’ve already reflected on this ‘percolating phenomenon” last week in my Curve NY recap. Based on the sale’s response, particularly to the more traditionally feminine fabrics, this category should not be ignored. Recently, while continuing my foray into this evolving sector, I was introduced to Fleur du Read More


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