Briefs

BY ESTELLE PULESTON

Swedish Stockings run-resistant, recycleable stockings featured on Lingerie BriefsCreated by Linn Frisinger and Nadja Forsberg, Swedish Stockings is a brand on a mission to clean up the hosiery industry.

For decades now, most hosiery has been made from nylon. A petroleum-based product, it sheds microplastic fibers and is an incredibly energy-intensive yarn to produce from scratch. But perhaps most worryingly of all for such a throwaway garment, nylon won’t biodegrade at the end of its … Read More


Lise Charmel Glamour Couture Collection as featured on Lingerie Briefs

Lise Charmel launches Glamour Couture, a 21-piece collection of lavish lingerie. This spectacular combination of leavers lace, stretch tulle, silk, delicate embroidery, faux leather petals, and a contemporary burnout animal print are all exclusive to the Lise Charmel atelier. This collection is a stellar example of the brand’s design signature: layers of rich delicate details juxtaposed into a singular artform: intimate collectibles that transform a woman’s self-esteem. Designed in a … Read More


By ELLEN LEWIS

Natori 45th Anniversary Campaign as featured on Lingerie Briefs

In celebration of their 45th anniversary, Natori has choreographed a stunning loungewear ballet worthy of critical acclaim. Starring former principal dancers, Stella Abreradetsky, from the American Ballet Theater and Elizabeth Roxas-Dobrish from the Alvin Ailey American Dance Theater, these pieces tell a powerful story of women in motion.

Natori 45th Anniversary Campaign as featured on Lingerie Briefs

The symbiosis of dance and Intimate Apparel is undeniable. They are both art forms whose disciplines require a … Read More


BY ASI EFROSThe Intimate Talks Series - Three Remarkable Luxury Lingerie Brands featured on Lingerie BriefsLingerie Designers are the most creative, hardworking, knowledgeable, and humble people I know. We rarely see their faces or know their names. The Intimate Talks Interview Series was created to bring their efforts forward and tell the most intimate stories of lingerie creation, which usually remain hidden. 

Three Hot and Sustainable Lingerie Brands - Intimate Talks Series with Asi Efros

 

Three remarkable UK-based luxury lingerie brands: Something Wicked, Studio Pia, and The Underargument are featured in this episode. These … Read More


By ELLEN LEWIS

Explosion by Elixir for A/W 22 as featured on Lingerie Briefs

When I heard that Maison Lejaby is revitalizing their Elixir Lingerie brand for Fall 22, I was very excited. I have a special place in my heart for this beautifully crafted French line specifically targeted to large breasted women.  My very first “pretty” bra that actually supported me was a delicately embroidered navy-blue three-part Elixir style in a 36 G. I have a pleasant memory, at least … Read More


By ELLEN LEWIS

illustration by Tina Wilson for The Lingerie Briefs Designer Salon at Curve NY

I am flying back to New York next week to cover the New York Lingerie market. My primary focus will be at the Curve NY trade show, live again at the Javits Center February 27 – March 1. Under the auspices of Comexposium USA, Curve will display 175 brands and welcome over 1000 visitors.

Multiple narratives including presentations hosted by NPD and Retail Consultant Lynn Switanowski, Fit … Read More


By ELLEN LEWIS

Hanky Panky Daily Lace as featured on Lingerie Briefs

To this day, no panty has reached iconic status equal to Hanky Panky’s legendary Signature Lace Thong.  Dubbed The World’s Most Comfortable Thong®, this icon holds holy grail status in women’s wardrobes worldwide. It’s renowned lace fabric, 40 years old and still going strong is the backbone of the brand’s bestselling collections.

Hanky Panky Daily Lace as featured on Lingerie Briefs

As the intimate apparel industry enters a new global order, Hanky Panky answers the famed … Read More


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