By ESTELLE PULESTON
Scandale is a Paris-based lingerie brand that has reinvented itself many times over the years – not unusual, since it has been around since 1932 – but this most recent creative shift is different. The company decided it was time for something new but this time round, the change in direction is really a return to an old one: they’re taking Scandale back to its cheeky, sensual … Read More
By ESTELLE PULESTON
Hailing from Berlin, Germany, Anekdot was founded in 2015 by Sofie Andersson after various stints in design, buying and visual merchandising. Having become disillusioned with the fashion industry’s overall lack of ethics and sustainability, and having recently begun sewing lingerie for herself, she wanted to create a brand that offered the opportunity to wear exciting, comfortable, consciously-made intimates on a daily basis.
The Anekdot collection includes wirefree … Read More
By ESTELLE PULESTON
Happy Undies
Last month, after a decade and a half of working in intimate apparel, I finally made it to Paris’ Salon International de la Lingerie, “the world’s leading trade event for the lingerie sector.” While there, I heard many people comment that the show was much smaller than in years past, but with 210 brands exhibiting, there was still plenty to fill the three full … Read More
By ESTELLE PULESTON
Founded by Lucienne Rutherford, Luciela is a self-described ‘eco luxe’ brand that’s based in Spain, manufactured in Portugal, and made using exclusively European-sourced sustainable materials.
Like so many other designers before her, Rutherford had the idea for Luciela when she wasn’t able to find what she wanted in stores. It wasn’t that they were lacking in beautiful designs, but so many of the briefs on offer featured … Read More
By ESTELLE PULESTON
Founded in 2022 in Dubai, Cambaj is a brand aiming to add elegance and femininity to the world of eco-conscious lingerie. Creator Magali Mercier, who has spent the past 12 years living in South East Asia, originally studied fashion design and pattern-making in Paris, and has always been drawn to the lingerie industry’s inherent (if not always realized) potential for sustainability.
“I love the idea of a … Read More
By ESTELLE PULESTON
Over the past five to ten years, there has been a boom in the number of brands catering to niche areas of the lingerie industry such as stylish mastectomy bras, adaptive lingerie, or period underwear. One area that I haven’t seen much conversation about however is hypoallergenic or allergy-friendly focused lingerie, despite the fact that studies have found that one third of all people suffer from a … Read More
By ESTELLE PULESTON
Offering a unique blend of lingerie, everyday wear and bespoke bridalwear, Entos is a luxury clothing brand based out of León in Mexico. It was founded in 2019 by Fernanda Mena with the help of her mother, Julia González, and has since grown to encompass over 40 boutique stockists worldwide, as well as having its own flagship store called Senses in León.
For Fernanda, her journey to … Read More