Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis

Featured Designers

Roshni by Pure Chemistry ~ Modern Romance for Asian Brides

July 19, 2021

By ESTELLE PULESTON

Pure Chemistry Roshni Yellow bridal collection as featured on Lingerie Briefs

British brand Pure Chemistry’s latest launch is the third instalment in their luxury Asian bridal range. Titled ‘Roshni’, which means light and brightness, it’s a sun-kissed yellow collection to complement their earlier releases in the traditional bridal colors of red and pink.

Pure Chemistry Roshni Yellow bridal collection as featured on Lingerie BriefsPure Chemistry was founded in 2014 in the UK by Dimple Rani. With the wedding lingerie that’s sold in stores there and in the US focusing almost exclusively on a typical Western color palette of white, ivory and pale blue, Rani believes there is a clear gap in the market.… Read More


Aspen Dream Co ~ Heavenly Soft PJs By Women For Women

July 7, 2021

By ASI EFROS

Aspen Dream Co Soft cozy Pajamas as featured on Lingerie Briefs

“Aspen Dream Co is created by two women. We are mothers, business owners, partners, and friends, running it together, busy with all the projects, and believing that life can be a bit comfier,” says Kate, a Co-founder, Aspen Dream Co. 

Aspen Dream Co Soft cozy Pajamas as featured on Lingerie Briefs

The heart-warming ethos of the brand, which encompasses the heavenly soft fabrics, body-conscious designs, and chic prints, reflects the life-loving nature of its owners, Kateryna Sukhanenko and Anastasiya Starygina.

Famous for their sumptuous fabrics, Aspen Dream’s PJs are ‘dreamy’ essentials for sleep, relaxation, and lounging all day long that have won many hearts and souls.… Read More


Toru & Naoko ~ Chic, Comfy, Climate Neutral Intimates

July 5, 2021

By ESTELLE PULESTON

Toru & Naoko Intimates as featured on Lingerie Briefs

Toru & Naoko is one of the indie brands I’ve been following the longest; I purchased a set from them shortly after they launched in 2014, and have watched the brand evolve from a small Etsy store to an established business within the lingerie industry. And all the while staying true to its original aesthetic. The Kelly bralette I bought is still available, albeit in updated fabrics.

Toru & Naoko Intimates as featured on Lingerie Briefs

That Toru & Naoko look is all about sheer mesh and soft stretch lace, a (frequently) monochrome color palette, and playing with overlapping panels and negative space to create new and intriguing shapes.… Read More


The Art & Soul of Jane Woolrich Lingerie

June 27, 2021

By ELLEN LEWIS

Jane Woolrich Couture Lingerie as featured on Lingerie Briefs

If you really want to understand the essence of lingerie design, then Jane Woolrich is your study. Jane’s collection is a cornucopia of original thought. Her garments are beloved by brides and Saudi princesses as well as contemporary women looking for a unique piece of outerwear.

Jane Woolrich Couture Lingerie as featured on Lingerie Briefs

Jane’s creative instincts are inexorable. They are informed by compassion, warmth, and her work ethic. They are evident in her incredible attention to detail and the careful construction of every piece crafted by her team. Her intricate application of leavers laces defines her hand.… Read More


Better than nude® ~ Coutille’s Practical-Meets-Pretty Debut Collection

June 20, 2021

By ESTELLE PULESTON

British Lingerie Brand Coutille as featured on Lingerie Briefs

Newly-launched Coutille is a British-based, European-made brand on a mission to produce lingerie that’s luxurious, sustainable, and practical too. It’s the creation of Hannah Farrugia Sharples, who has worked behind the scenes to design garments for La Perla and Coco de Mer, and in doing so, has had the pleasure of seeing her lingerie worn by numerous high-profile celebrities – even to the Met Gala! Now, after years of honing her luxury design skills at other labels, Hannah is striking out on her own in order to create underpinnings that are 100% true to her vision and values.… Read More


Negative Underwear ~ When Less is Far, Far More

June 13, 2021

By LINDA DYETTNegative Underwear as featured on Lingerie BriefsFor several decades now, I’ve been writing about fashion—a passion of mine—every aspect of it, from design and fabrication to merchandising, retailing, and etailing. And always I look for the restless leading edge—the clothes (including underwear) that turn away from predictable, cookie cutter styles and capture–or better yet intuit and inform–the mood and needs of the changing times.

That’s what Negative Underwear, the brand with the unusual name, is all about. It was quick to sense the emergence of what’s come to be known as body positivity.… Read More


Breastflower ~ Mastectomy Magic as a New Lingerie Philosophy

June 9, 2021

by ASI EFROSBreastflower is a decorative breast jewel/flower for women who have had a mastectomy. Featured on Lingerie Briefs

“Helping women feel confident, beautiful, powerful, feminine, and sensual after mastectomy is Breastflower’s mission,” says Kamroen Farzan, founder of Breastflower and a breast cancer survivor.

Kamroen Farzan, founder of Breastflower and a breast cancer survivor as featured on Lingerie BriefsIn less than two years, Breastflower has transformed into a compelling campaign of empowerment and strength in a society, which considers a missing breast a taboo and where mastectomy is rarely openly discussed. After being diagnosed with breast cancer and having undergone a mastectomy in 2018, Kamroen has been determined to redefine her femininity, both physically and mentally.… Read More


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