By ESTELLE PULESTON
Launched in 2017 by Parisian designer Laure Stromboni, Lorette is a lingerie brand on a mission to create art, community, and the freedom and confidence that comes with self-expression.
Finding the existing lingerie industry to be somewhat lacking in creativity and often hypersexualized, Stromboni wanted to create a line of intimates that “evoke a sensation, an experience rather than dictating how sexy you should feel”.
It was also important to her … Read More
By ESTELLE PULESTON
You might think that when a theatrical costume designer turns their hand to lingerie, the result would be something quite ‘over the top’ – beautifully fanciful, no doubt, but not really suitable for everyday wear. At the atelier of Angela Friedman however, the extravagance of on-stage costuming is instead translated into intimatewear that’s quietly lavish. The kind of thing that the most well-dressed characters might actually choose to wear in private, were … Read More
by ESTELLE PULESTON
I first came across Italian lingerie brand VALERY on a trip to Venice, when my eye was caught – and my breath taken away – by a window display featuring the most beautiful silk and lace bra set in a rich jewel green. I couldn’t believe I hadn’t heard of this brand before! And yet as it turned out, it was far from being a new one.
A family-owned company now in … Read More
By ESTELLE PULESTON
Launched in November 2020 by Ludovica Loi Cardia, Amor ‘e coro is a luxury lingerie brand that brings together the refined Italian approach to dressing with French excellence in lacemaking.
A long-time luxury lingerie enthusiast, Ludovica was inspired to launch her own line after returning to Italy from Paris, where she’d been working in luxury PR after obtaining a master’s in fashion and luxury brand management. The only problem? While she might … Read More
By ESTELLE PULESTON
When it comes to overtly sexy, fetishistic lingerie, it’s usually either very cheaply made and ill-fitting, or very expensive. German lingerie brand Lucky Cheeks offers something different: tasteful, mid-priced pieces which offer a sense of luxury and beauty without losing their risqué edge.
The brand was founded by Muriel Klink, who has been interested in garment design and fascinated by beautiful textiles since a young age. In 2007, she left the engineering … Read More
By ESTELLE PULESTON
“Always have fun with fashion. Dress to entertain yourself,” Betsey Johnson once said, and it’s an approach that’s shared by Holly Biswas, founder of the new Holly Lulu lingerie brand, who dreams of one day having her own Betsey Johnson-inspired runway show at New York Fashion Week.
Biswas first got the idea for Holly Lulu after leaving behind New York’s fashion scene to return to Australia to be with her now-husband. Hungry … Read More
By ESTELLE PULESTON
In the many years that I’ve been writing about lingerie, the availability, variety and general awareness of full bust options has massively expanded. And yet still no other region – and especially not the US – has quite managed to achieve what Poland has in this niche. Full-busted lingerie bloggers today know that this country is well ahead of the curve when it comes to, well, curves, but things haven’t always been … Read More