Johnny Lingerie

Back Fat: The Ugly Truth

By John Festa

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I passed Victoria’s Secret on Fifth Avenue the other night and noticed the bras on display in the window. They all had such a wide side wings and back bands that I exclaimed to my companion “These would be great to combat back fat” — only to look up at the signage and see these bras were being sold as just that:  Back smoothing push-ups.

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It is … Read More


In Defense of Cut and Sew

By John Festa

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On May 31st of this year, the New York Times wrote a piece on a new bra sizing system developed by Jockey. I applaud Jockey in their effort and innovation in the area of bra fit. But what struck me most was the 427 comments left by readers in a matter of hours. Bra fitting remains an enigma and a source of anxiety for many women.

For … Read More


By John Festa

In olden days, a glimpse of stocking was looked on as something shocking, but now heaven knows, anything goes.

​So wrote Cole Porter in 1934.  And it seems ever more appropriate when we consider the exposed bra trend.

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What once was edgy and daring now seems commonplace and thoughtless. Are exposed bra straps and bra bands simply acceptable now?  Does this trend speak to a woman’s owning … Read More


Un-Wired!

By John Festa aka Johnny Lingerie

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The wire-free soft-cup bra constitutes a small percentage of bra sales in the United States, somewhere around 20%. Europe, on the other hand, sees about 40% of sales being soft-cup. Why such a stark difference? Does Europe know something we don’t?Jane_Russell7

First, let us begin to understand how it is that you now have wire in your underwear.

Howard Hughes is often credited with … Read More


By John Festa aka Johnny Lingerie

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Recently I was with a very good friend who was wearing a skirt. While I would never be this crass with a stranger, I said ‘Diane, you need a slip with that skirt’. She replied by saying she never wears slips. Me: ‘Doesn’t the fact that I know you’re not wearing one mean you need one?’

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Now I know many women are wearing … Read More


By John Festa

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Rago

Recently, I conducted an unscientific survey on women’s thoughts on shapewear; just a bunch of questions on the topic. I was happily surprised by the quantity and quality of the responses. It was spectacularly enlightening and actually very entertaining. Some of you broads are funny!  (Can I say that?)  My sincere gratitude to all respondents for their time, their forthcoming and for sharing intimate information.

Shapewear … Read More


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